General tobacco industry documents about reframing the debate away from health

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

List below documents about reframing the debate away from health:

• Reframing the Debate Communications Plan (Philip Morris, 2000, lists goals for reframing debate)
• Czech Report (text) (Philip Morris, early deaths save money)
• 1989 Draft Tobacco Institute Strategy Speech

<tdo archive="uk,us">search_term="reframe debate"</tdo> Also try searching on "shift debate"