FUBYAS Idea Generation Output

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

FUBYAS Idea Generation Output

This R.J. Reynolds brainstorming document lists ideas for marketing Camel cigarettes to First Usual Brand Young Adult Smokers (FUBYAS).

Ideas include:

  • T-shirt offer - "CAMEL smokers like the hump."
  • Sweepstakes for a space shuttle flight.
  • Send in a pound of CAMEL packs and get a pound of quarters.
  • Send in CAMEL butts and get money.
  • Survival kit (what to do when arrested, etc.)
  • Have a $100 bill in some CAMEL packs.
  • Win a free "air guitar."
  • Coupons or on-pack contests for items appealing to younger smokers: Beer, Clearasil, Dinner with Eddie Murphy, Trip won by parents of FUBYAS that gets parents out of town for FUBYAS party (includes cleaning crew and extra refrigerator).
  • Underwear worn by someone famous
  • Fast food joints with food named after brands (e.g., CAMEL chips)
  • Catchy, slightly lewd T-shirts ("wanna hump?")
  • Make a new movie that replaces Rocky Horror Picture Show as new cult film. CAMEL

plays a key part in movie. Create audience participation around CAMEL.

  • Late show admission with week's worth of CAMEL packs.
  • CAMEL courtesy bus at beach - to and from bars.
  • Vending machine that talks - "are you sure you want a Marlboro?"
  • CAMEL rodeo (with camels instead of horses)
  • CAMEL races at the beach.
  • Raft races - rafts have to look like RJR packs.
  • Sponsor - create a new dance contest - the "Hump" or the "Camel."
  • Own a chain of cinema pubs.
  • Sponsor river trips--billboards along river
  • "Pay" peer leaders to smoke brand.

Date 19850000
Bates 505250755/0761
Pages 7
URL: http://legacy.library.ucsf.edu/tid/bfp25d00

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