FUBYAS Idea Generation Output
Jump to navigation
Jump to search
 |
This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation. |
FUBYAS Idea Generation Output
This R.J. Reynolds brainstorming document lists ideas for marketing Camel cigarettes to First Usual Brand Young Adult Smokers (FUBYAS).
Ideas include:
- T-shirt offer - "CAMEL smokers like the hump."
- Sweepstakes for a space shuttle flight.
- Send in a pound of CAMEL packs and get a pound of quarters.
- Send in CAMEL butts and get money.
- Survival kit (what to do when arrested, etc.)
- Have a $100 bill in some CAMEL packs.
- Win a free "air guitar."
- Coupons or on-pack contests for items appealing to younger smokers: Beer, Clearasil, Dinner with Eddie Murphy, Trip won by parents of FUBYAS that gets parents out of town for FUBYAS party (includes cleaning crew and extra refrigerator).
- Underwear worn by someone famous
- Fast food joints with food named after brands (e.g., CAMEL chips)
- Catchy, slightly lewd T-shirts ("wanna hump?")
- Make a new movie that replaces Rocky Horror Picture Show as new cult film. CAMEL
plays a key part in movie. Create audience participation around CAMEL.
- Late show admission with week's worth of CAMEL packs.
- CAMEL courtesy bus at beach - to and from bars.
- Vending machine that talks - "are you sure you want a Marlboro?"
- CAMEL rodeo (with camels instead of horses)
- CAMEL races at the beach.
- Raft races - rafts have to look like RJR packs.
- Sponsor - create a new dance contest - the "Hump" or the "Camel."
- Own a chain of cinema pubs.
- Sponsor river trips--billboards along river
- "Pay" peer leaders to smoke brand.
Title FUBYAS IDEA GENERATION OUTPUT.
Date 19850000
Type LIST
Bates 505250755/0761
Pages 7
URL: http://legacy.library.ucsf.edu/tid/bfp25d00
<tdo>search_term=FUBYAS confidential</tdo>
