The term Exclusive is often emblazoned on prominent stories in newspapers to denote an apparently investigative story that no other outlet has. While sometimes such stories are legitimately the work of investigative journalism, on other occasions they are simply a gift to one media outlet in order to ensure the story gains a more prominent run than it might otherwise get if released generally.
In PR terms, an exclusive can help set the media agenda through its timing or prominence given to the views of the provider.
- Anne Davies, "Truth loses when only half the story will do", Sydney Morning Herald, July 3, 2006.
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