Energy balance is the oversimplified term that food executives use to explain obesity in a way that sounds objective and scientific, but which conveniently obscures overconsumption of their unhealthy products. It has the added benefit of emphasizing weight loss and physical activity, keeping the focus on individual behavioral change.
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- Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 325