Californians Against Regulatory Excess

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

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This article is part of the Center for Media & Democracy's spotlight on front groups and corporate spin.

Californians Against Regulatory Excess (CARE) is a tobacco industry front group created to fight Prop. 10 in California in 1980, which would have provided for separate smoking and non-smoking sections in workplaces, public spaces and restaurants.


On June 30, 1980, member companies of The Tobacco Institute agreed on an initial expenditure of $880,000 to fund CARE. On September 18, 1980, the same member companies authorized an increase in financial assistance from $880,000 to $2,320,000. The new expenditure level ($2,320,000) was based on market share of the four principal member companies (R. J. Reynolds Tobacco Company, Philip Morris, Brown & Willlamson, and Lorillard),

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