CSIRO's Communications Strategy
While the CSIRO, the Australian science research agency that is largely government-funded, has historically had high standing with the Australian public, it has been embroiled in a series of controversies in recent years including over its approach to handling inquiries from journalists.
CSIRO and Australasian Science
In January 2006 Australasian Science magazine reported that Dr. Michael Borgas, the President of the CSIRO Staff Association, harshly criticized the agency's censorious approach to journalists. "A business model, or even the appearance of a compliant, unquestioning propaganda-driven organisation, is not an acceptable strategy for CSIRO," he wrote.
After Dr. Peter Pockley published articles critical of CSIRO management in Australasian Science, CSIRO banned interviews with him. (The ban lasted for eleven months, until June 2005.)
Pockley says public attacks on Australasian Science were "orchestrated" by Donna Staunton, CSIRO's Executive Director of Communications and a former tobacco industry lobbyist. Borgas wrote that CSIRO staff association members "cannot comprehend why reasonable requests for information have become such an issue, even in the context of critical articles in Australasian Science. ... Science needs to be open to full and transparent scrutiny and often has to deal with conflict and dispute." [1] Neither CSIRO nor Staunton responded to the Australian Financial Review's request for comment.
External links
- Peter Pockley, "CSIRO Staff Slam Executive's Spin, Australasian Science, January/February 2006.
- Peter Roberts, "Staff Slap CSIRO's Public Face", Australian Financial Review, January 7-8, 2006.
- CSIRO, "Scientists frontline communicators in changed policy", Media Release, July 13, 2006.
- Australasian Science, "CSIRO Staff Warned of Possible Police Action Over Leaks", Media Release, June 22, 2006.
- CSIRO, "Australasian Science obscures the facts", Media Release, June 22, 2006. ("The article in Australasian Science’s July issue that claimed CSIRO staff were threatened by management with police action over media leaks is completely untrue," CSIRO claims.)
- Australasian Science, "CSIRO Response Misrepresents Australasian Science Article", Media Release, June 23, 2006.
- CSIRO, "Policy on Public Comment by CSIRO Staff", July 2006.
- "CSIRO revamps comment policy", ABC Online, July 13, 2006.
- Rosslyn Beeby, "'Damaging' public comment policy scrapped", Canberra Times, July 14, 2006.
