Brandman Agency

Brandman Agency is a New Tork-based PR agency specialising in "travel and lifestyle brands." [1]

On its website the compansy states that services it provides include pr and communciations planning, media conferences, "print, electronic, and broadcast media placement", crisis management, and media training. [2]

Placing Expensive Product

"Reality-based product placement" is here. The car maker Jaguar's new marketing strategy is to give "its high-end cars to jet-setters" in major cities, for free. In Manhattan, Nico Bossi and his Jaguar XK "show up at all the right places, such as ... hangouts in New York's trendy meatpacking district." According to the Wall Street Journal, "Many people ask about the car, but Mr. Bossi doesn't reveal his Jaguar deal. ... Sometimes, he takes people who are really interested for a spin." The deal was brokered by the PR firm Brandman Agency. Firm owner Melanie Brandman said the arrangement "makes the advertisements come to life." Bossi gives the firm "updates on where he goes each week." In similar but smaller programs, General Motors "chauffeured VIPs around the Super Bowl in Detroit earlier this year" and DaimlerChrysler "lent out the new Mercedes-Benz R Class SUVs to selected consumers for a week." [3]

Personnel

• Melanie Brandman
• Kristen Vigrass
• Naomi Burton Isaacs
• Nina Lora
• Jennifer Greene
• Iliana Carr
• Julia Barnes
• Salma Bahramy
• Gina Park
• Laura Pettitt
• Katy Sullivan
• Katie Gibbs
• Jennifer Walters

Clients

• Banyan Tree Hotels & Resorts
• Establishment Hotel, Sydney
• InterContinental Hotels & Resorts, Europe, Asia/Pacific
• InterContinental French Polynesia, Tahiti, Moorea, Bora Bora
• Thompson Hotel Groups New York, Hollywood, Washington D.C.
• Orient Express Hotels, Trains and Cruises
• Silversea Cruises
• The Brando (opening 2007)
• Hotel St. Barth Isle de France, St. Barth French West Indies
• The Beach House, Barbuda
• Vanderbilt Hall, Rhode Island
• FOLIO Collection- fractional ownership in St. Barth and St. John
• Ultimate Resort, members in New York, Florida, Colorado, Hawaii, St. Thomas and *Los Cabos
• Kiwi Collection
• Sferra Linens
• Arzu Rugs
• La Dolce Vita New York
• Barbados Tourism Authority

Contact Details

518 Fifth Ave. Floor 8
New York NY 10036
Phone: (212) 683-2442
Fax: (212) 683-2022
Eemail: admin at brandmanpr.com
Web:http://www.brandmanpr.com/

External links

• Gina Chon, "Jaguar Tries a Living Product Placement", Wall Street Journal, June 29, 2006. (sub req'd)

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