Blue Ribbon Advisory Board
The Blue Ribbon Advisory Board is a PepsiCo created body of health experts that supposedly advises the company on health and wellness. The members of the board were selected by Dr. Ken Cooper of the Cooper Aerobics Center and Dr. Dean Ornish of the Preventive Medicine Research Institute, and include Dr. David Kessler, former head of the U.S. Food and Drug Administration (FDA), who is well known for going against the tobacco industry during his tenure at the FDA.
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Related SourceWatch Articles
- PepsiCo, "Performance Indicators: Social: Our Consumer Policies and Programs", PepsiCo website, accessed October 2008.