After50 Marketing
After50 Marketing is a Michigan-based martketing communications company that specializes in what it dubs "mature marketing." They say, "we know how to create attention-grabbing advertising, design compelling brochures, produce direct mail campaigns, and develop appealing and functional websites for the Mature Market.[1] What attracts or convinces a pre-retiree at age 50 may not work for an active retiree age 62 or 72."[2]
Contents
Clients
The firm attracts clients such as healthcare/medical/dental, senior housing, retirement communities, legal, financial and insurance service providers.[3]
Work example
One of their clients is a law firm for elderly people, Elderly Law Solutions. Work performed for the law firm included:[4]
- Name & Logo
- Tagline/Descriptor (The Care You Deserve…)
- Website
- Stationery & Business Cards
- Advertising (Print, TV, Radio, Online)
- Public Relations
- Corporate Overview Brochure
- Consumer Planning Guides
- Direct Mail
- Audio CD
- Collateral and Plan for Relationship Building (3rd party referrals)
- Event Signage & Booth - Promotional Items
New Firm Offers Elder Spin
See PR Watch article.
Personnel
- Kelly P. Kroll, Founder and President
- Alison K. Hurwitz, Principal
Contact details
28288 Carlton Way Dr
Novi, Michigan 48377
Phone: 704-469-0891
Fax: 248-869-6008
Email: Info AT after50marketing.com
Web: http://www.after50marketing.com
References
- ↑ 1.0 1.1 About Us, After50 Marketing, accessed October 2010.
- ↑ Mature Marketing, After50 Marketing, accessed October 2010.
- ↑ News, After50 Marketing, accessed October 2010.
- ↑ Work examples, After50 Marketing, accessed October 2010.
