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After50 Marketing

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After50 Marketing is a Michigan-based martketing communications company that specializes in what it dubs "mature marketing." They say, "we know how to create attention-grabbing advertising, design compelling brochures, produce direct mail campaigns, and develop appealing and functional websites for the Mature Market.[1] What attracts or convinces a pre-retiree at age 50 may not work for an active retiree age 62 or 72."[2]

Clients

The firm attracts clients such as healthcare/medical/dental, senior housing, retirement communities, legal, financial and insurance service providers.[3]

Work example

One of their clients is a law firm for elderly people, Elderly Law Solutions. Work performed for the law firm included:[4]

  • Name & Logo
  • Tagline/Descriptor (The Care You Deserve…)
  • Website
  • Stationery & Business Cards
  • Advertising (Print, TV, Radio, Online)
  • Public Relations
  • Corporate Overview Brochure
  • Consumer Planning Guides
  • Direct Mail
  • Audio CD
  • Collateral and Plan for Relationship Building (3rd party referrals)
  • Event Signage & Booth - Promotional Items

New Firm Offers Elder Spin

See PR Watch article.

Personnel

[1]

Contact details

28288 Carlton Way Dr
Novi, Michigan 48377
Phone: 704-469-0891
Fax: 248-869-6008
Email: Info AT after50marketing.com
Web: http://www.after50marketing.com

References

  1. 1.0 1.1 About Us, After50 Marketing, accessed October 2010.
  2. Mature Marketing, After50 Marketing, accessed October 2010.
  3. News, After50 Marketing, accessed October 2010.
  4. Work examples, After50 Marketing, accessed October 2010.