WYTV-33, ABC (TV Station)

Fake TV News: A CMD Special Report

This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed. Click here to read the report summary.

WYTV-33 is a Youngstown, Ohio television station and an affiliate of the ABC television network.

Contents

• Station Owner
• Use of Video News Releases and/or Satellite Media Tours
• Contact Details
• SourceWatch Resources
• External links

Station Owner

Chelsey Broadcasting

Use of Video News Releases and/or Satellite Media Tours

In the 11.30pm news bulletin on December 19, 2005 the station broadcast an edited and re-voiced video news release (VNR) produced by MultiVu for Steifel Laboratories promoting a new eczema treatment, MimyX cream. [1] The station edited out the contra-indication information included in the original VNR which stated that it should not be used by people with "hypersensitivity to any of the components of the formulation." [2]

The station was documented airing a video news release by the Center for Media and Democracy, in its November 2006 report "Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs. [3]

Contact Details

33 News / WYTV
3800 Shady Run Road
Youngstown, OH 44502
Phone main: 330-783-2930
Phone (Newsroom): 330-788-4046
Main Fax: 330-782-8154
Newsroom Fax: 330-782-6661
Web: http://www.wytv.com/

SourceWatch Resources

• Audio news releases
• B-Roll
• Brand Hype
• Branded Entertainment
• Media releases
• Satellite Media Tours
• Radio Media Tours
• Public Service Announcements
• Video news releases: PR for California's Schwarzenegger administration

External links

• Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.