Difference between revisions of "Kaplow"

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(SW: merge in Kaplow Communications article, add PR work)
 
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'''Kaplow''' is a [[public relations]] company specializing in consumer marketing. Their site says they worked with eBay for six years to change eBay's reputation from that of selling wild curiosities into a more trusted shopping  
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'''Kaplow''' is a [[public relations]] company based in New York. Their site says they worked with eBay for six years to change eBay's reputation from that of selling wild curiosities into a more trusted shopping  
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outlet.[http://www.kaplowpr.com/home/001Home.html]
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outlet.[http://www.kaplowpr.com/home/001Home.html] Beside public relations, they do marketing and communications with services across traditional, digital, and new media sectors.
  
 
==History==
 
==History==
 
The company was founded in 1991 by its current CEO, Liz Kaplow.
 
The company was founded in 1991 by its current CEO, Liz Kaplow.
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 +
==PR work==
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*Media training - "In-house trainers provide the tools needed to deliver messages effectively and on-target"
 +
*Influencer seeding - "We identify and connect our clients' brands to key opinion shapers, to drive [[buzz]]"
 +
*Editorial services - "From [[press release]]s to CEO speeches, brochures to blog content"
 +
*Social networking and viral PR - "We spark word of mouth by leveraging evangelists in social networks to spread the message"
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*[[Blogging|Blogger relations]] - "Our savvy discourse with these powerful influencers inserts our clients into the conversations that have the most impact"
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*[[Guerrilla marketing]] - "Wild postings, street teams and stunt PR—nontraditional initiatives—build hype and capture attention"<ref>[http://www.kaplowpr.com/expertise.php Services], Kaplow, accessed June 2008.</ref>
  
 
==Personnel==
 
==Personnel==
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Top management as of June 2007 includes:[http://www.kaplowpr.com/team/003Team_4.html]
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As of May 2008:<ref>[http://www.kaplowpr.com/team.php "Team,"] Kaplow Communications.</ref>
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*Liz Kaplow - President and CEO
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*[[Liz Kaplow]], President and CEO
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*Evan B. Jacobs - CFO
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*[[Evan Jacobs]], CFO
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*David Herrick - General Manager
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*[[David Herrick]], General Manager
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*Tina Haskins Chadha - Executive Vice President, Beauty & Lifestyle Division
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*[[Tina Haskins Chadha]], Executive Vice President
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*[[Danielle Arceneaux]], Senior Vice President
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*[[Leah Schmeri]], Senior Vice President
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*[[Chalm Haas]], Vice President
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*[[Shannon Els]], Vice President
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*[[Jill Christian]], Senior Vice President
  
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==Income and Employee Totals==
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==Income and employee totals==
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O'Dwyer's lists Kaplow as earning $8,512,247 in net fees in 2006, an increase of 30% over the previous year. The firm has 55 employees.
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PR Week ranked Kaplow Communications as the thirty-third largest independent PR agency in the United States in 2008, with 2007 revenue of $10,350,000, a 23% increase from the previous year's total revenue of $8,430,000. The ranking also notes its staff total of 60 (2006 total: 55), with $172,500 in revenue per employee.<ref>"2008 Agency Rankings," PR Week, 28 April 2008.</ref>
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<ref>"[http://www.odwyerpr.com/pr_firm_rankings/independents.htm 2006 Worldwide Fees of independent Firms With Major U.S.
 
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Operations]", accessed June 2007.</ref>
 
  
 
==Clients==
 
==Clients==
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Some of its clients are:
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Clients include:<ref>[http://www.kaplowpr.com/clients.php "Clients,"] Kaplow Communications.</ref>
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*[[American Express]]
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*[[CVS]]
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===Current clients===
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*[[eBay]]
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*eBay
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*[[Skype]]
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*LeapFrog
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*[[Target]]
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*Timex
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*[[Timex]]
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*Skype
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*Shiseido
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*American Express
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*Warner's
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*Avon
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*Thumbplay
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*St. Ives
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*Cosmetic Executive Women (CEW)
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*Kajeet
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*Target
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*CVS/Pharmacy
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*Nexus Salon Haircare
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*Blue Planet Run
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===Past clients===
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*American Idol Fragrances
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*American Legacy Foundation
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*Burlington Coat Factory
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*Conde Nast
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*Constellation Wines
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*FDS
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*iVillage
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*Kijiji.com
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*Lawyers.com
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*McNeil Consumer Healthcare — Motrin, Nizoral A-D Shampoo, Tylenol PM
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*Morgan Motors
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*Netflix
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*Newman's Own
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*Redcats USA — Lane Bryant Catalog and Woman Within
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*Spin Master
  
 
==Contact details==
 
==Contact details==
 
19 West 44th Street, 6th Floor<br>
 
19 West 44th Street, 6th Floor<br>
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New York, NY 10036<br>
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New York, NY 10036 <br>
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Phone: (800) 865-1205<br>
 
Phone: (212) 221-1713<br>
 
Phone: (212) 221-1713<br>
 
Fax: (212) 768-1960<br>
 
Fax: (212) 768-1960<br>
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Web: http://www.kaplowpr.com/
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Email: email-liz AT kaplowpr.com<br>
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Web: http://www.kaplowpr.com
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They also have an office in Toronto, Canada.
 
  
 
==References==
 
==References==
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<references />
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<references/>
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==External links==
 
  
 
[[category:Public relations firms]][[category:United States]]
 
[[category:Public relations firms]][[category:United States]]
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{{stub}}
 

Latest revision as of 13:53, 18 June 2008

Kaplow is a public relations company based in New York. Their site says they worked with eBay for six years to change eBay's reputation from that of selling wild curiosities into a more trusted shopping outlet.[1] Beside public relations, they do marketing and communications with services across traditional, digital, and new media sectors.

History

The company was founded in 1991 by its current CEO, Liz Kaplow.

PR work

  • Media training - "In-house trainers provide the tools needed to deliver messages effectively and on-target"
  • Influencer seeding - "We identify and connect our clients' brands to key opinion shapers, to drive buzz"
  • Editorial services - "From press releases to CEO speeches, brochures to blog content"
  • Social networking and viral PR - "We spark word of mouth by leveraging evangelists in social networks to spread the message"
  • Blogger relations - "Our savvy discourse with these powerful influencers inserts our clients into the conversations that have the most impact"
  • Guerrilla marketing - "Wild postings, street teams and stunt PR—nontraditional initiatives—build hype and capture attention"[1]

Personnel

As of May 2008:[2]

Income and employee totals

PR Week ranked Kaplow Communications as the thirty-third largest independent PR agency in the United States in 2008, with 2007 revenue of $10,350,000, a 23% increase from the previous year's total revenue of $8,430,000. The ranking also notes its staff total of 60 (2006 total: 55), with $172,500 in revenue per employee.[3]

Clients

Clients include:[4]

Current clients

  • eBay
  • LeapFrog
  • Timex
  • Skype
  • Shiseido
  • American Express
  • Warner's
  • Avon
  • Thumbplay
  • St. Ives
  • Cosmetic Executive Women (CEW)
  • Kajeet
  • Target
  • CVS/Pharmacy
  • Nexus Salon Haircare
  • Blue Planet Run

Past clients

  • American Idol Fragrances
  • American Legacy Foundation
  • Burlington Coat Factory
  • Conde Nast
  • Constellation Wines
  • FDS
  • iVillage
  • Kijiji.com
  • Lawyers.com
  • McNeil Consumer Healthcare — Motrin, Nizoral A-D Shampoo, Tylenol PM
  • Morgan Motors
  • Netflix
  • Newman's Own
  • Redcats USA — Lane Bryant Catalog and Woman Within
  • Spin Master

Contact details

19 West 44th Street, 6th Floor
New York, NY 10036
Phone: (800) 865-1205
Phone: (212) 221-1713
Fax: (212) 768-1960
Email: email-liz AT kaplowpr.com
Web: http://www.kaplowpr.com

References

  1. ↑ Services, Kaplow, accessed June 2008.
  2. ↑ "Team," Kaplow Communications.
  3. ↑ "2008 Agency Rankings," PR Week, 28 April 2008.
  4. ↑ "Clients," Kaplow Communications.
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