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'''Mark McKinnon''', President [[George W. Bush]]'s media adviser, set up the consulting firm [[Maverick Media]], Inc, "to handle advertisements. Campaign officials said the money covered television time in March [2004] and beyond, as well as production costs. The firm has received about $46 million throughout" Bush's [[U.S. presidential election, 2004]] campaign. [http://www.nytimes.com/2004/04/21/politics/campaign/21DONA.html]
In October 2005 [[George W. Bush]] nominated his campaign media strategist Mark McKinnon to serve on the Broadcasting Board of Governors, which oversees U.S.-funded international media outlets including [[Radio Sawa]], [[Al Hurra]] and [[Voice of America]].
==Profile==
"McKinnon looks for creative teams who not only have talent but with whom he senses chemistry. 'In this business, there are a lot of alpha dogs. We need people dedicated to the cause, not to themselves and their résumés.'" [http://www.broadcastingcable.com/index.asp?layout=articlePrint&articleID=CA621494]
Half of the top 50 Bush 2004 reelection campaign expenditures went to McKinnon's firm [[Maverick Media]], totaling $170 million. (While the majority of the money went towards campaign ads, the standard commission for media consulting firms is 15 percent, according to ''Campaigns & Elections''.)
"I think the most important thing to recognize is that in all the campaigns with President Bush, it always begins with the president saying: 'Here are the things I care about. These are the things I want to talk about. Now, you guys can go and execute the plan however you want to, but this is what I'm talking about; this is what I believe in,'" McKinnon told ''Frontline'' for their 2005 piece on [[Karl Rove]] called "The Architect." [http://www.pbs.org/wgbh/pages/frontline/shows/architect/interviews/mckinnon.html]
==External Links==
*Glen Justice, [http://query.nytimes.com/gst/abstract.html?res=F30D17FC3D5E0C728EDDAD0894DC404482 "Bush Spent A Record On His Race In March,"] (abstract) ''New York Times'', April 21, 2004.
*Bill McConnell, [http://www.broadcastingcable.com/index.asp?layout=articlePrint&articleID=CA621494 "Washington’s Hidden Persuaders. A handful of players are behind every big decision, consensus or roadblock in Washington. With telecom, media and entertainment taking priority in the nation’s capital, here’s a look at who pulls the strings,"] ''Broadcasting & Cable'', June 27, 2005.
