Difference between revisions of "Mark McKinnon"
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'''Mark McKinnon''', President [[George W. Bush]]'s media adviser, set up the consulting firm [[Maverick Media]], Inc, "to handle advertisements. Campaign officials said the money covered television time in March [2004] and beyond, as well as production costs. The firm has received about $46 million throughout" Bush's [[U.S. presidential election, 2004]] campaign. [http://www.nytimes.com/2004/04/21/politics/campaign/21DONA.html] | '''Mark McKinnon''', President [[George W. Bush]]'s media adviser, set up the consulting firm [[Maverick Media]], Inc, "to handle advertisements. Campaign officials said the money covered television time in March [2004] and beyond, as well as production costs. The firm has received about $46 million throughout" Bush's [[U.S. presidential election, 2004]] campaign. [http://www.nytimes.com/2004/04/21/politics/campaign/21DONA.html] | ||
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| + | ==Profile== | ||
| + | Bill McConnell wrote June 27, 2005, in ''Broadcasting & Cable'' that "McKinnon launched his career as a Democratic campaign consultant, then dropped out of politics to work for corporate clients. But the Austin, Texas, image consultant was lured back into politics by his close friend George W. Bush, this time as a Republican strategist. | ||
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| + | "McKinnon, who occasionally joins the president in mountain-biking trips, oversaw advertising for his election campaign again in 2004 and will likely shape the image of the [[GOP]]’s presidential candidate in 2008. | ||
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| + | "He mounted a brutally effective ad campaign against [[John Kerry]] in 2004, which included the 'Windsurfing' spot portraying the Democratic candidate as a rich dilettante. | ||
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| + | "McKinnon calls predictions of his 2008 role 'wildly premature speculation,' but he recently talked with Sen. [[John McCain]] (R-Ariz.) about helping the maverick Republican’s second presidential bid. He may also get behind Secretary of State [[Condoleezza Rice]] or Florida Gov. [[Jeb Bush]] if either jumps into the race. | ||
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| + | "McKinnon looks for creative teams who not only have talent but with whom he senses chemistry. 'In this business, there are a lot of alpha dogs. We need people dedicated to the cause, not to themselves and their résumés.'" [http://www.broadcastingcable.com/index.asp?layout=articlePrint&articleID=CA621494] | ||
==External Links== | ==External Links== | ||
*Glen Justice, [http://query.nytimes.com/gst/abstract.html?res=F30D17FC3D5E0C728EDDAD0894DC404482 "Bush Spent A Record On His Race In March,"] (abstract) ''New York Times'', April 21, 2004. | *Glen Justice, [http://query.nytimes.com/gst/abstract.html?res=F30D17FC3D5E0C728EDDAD0894DC404482 "Bush Spent A Record On His Race In March,"] (abstract) ''New York Times'', April 21, 2004. | ||
*Bill McConnell, [http://www.broadcastingcable.com/index.asp?layout=articlePrint&articleID=CA621494 "Washington’s Hidden Persuaders. A handful of players are behind every big decision, consensus or roadblock in Washington. With telecom, media and entertainment taking priority in the nation’s capital, here’s a look at who pulls the strings,"] ''Broadcasting & Cable'', June 27, 2005. | *Bill McConnell, [http://www.broadcastingcable.com/index.asp?layout=articlePrint&articleID=CA621494 "Washington’s Hidden Persuaders. A handful of players are behind every big decision, consensus or roadblock in Washington. With telecom, media and entertainment taking priority in the nation’s capital, here’s a look at who pulls the strings,"] ''Broadcasting & Cable'', June 27, 2005. | ||
Revision as of 16:31, 28 June 2005
Mark McKinnon, President George W. Bush's media adviser, set up the consulting firm Maverick Media, Inc, "to handle advertisements. Campaign officials said the money covered television time in March [2004] and beyond, as well as production costs. The firm has received about $46 million throughout" Bush's U.S. presidential election, 2004 campaign. [1]
Profile
Bill McConnell wrote June 27, 2005, in Broadcasting & Cable that "McKinnon launched his career as a Democratic campaign consultant, then dropped out of politics to work for corporate clients. But the Austin, Texas, image consultant was lured back into politics by his close friend George W. Bush, this time as a Republican strategist.
"McKinnon, who occasionally joins the president in mountain-biking trips, oversaw advertising for his election campaign again in 2004 and will likely shape the image of the GOP’s presidential candidate in 2008.
"He mounted a brutally effective ad campaign against John Kerry in 2004, which included the 'Windsurfing' spot portraying the Democratic candidate as a rich dilettante.
"McKinnon calls predictions of his 2008 role 'wildly premature speculation,' but he recently talked with Sen. John McCain (R-Ariz.) about helping the maverick Republican’s second presidential bid. He may also get behind Secretary of State Condoleezza Rice or Florida Gov. Jeb Bush if either jumps into the race.
"McKinnon looks for creative teams who not only have talent but with whom he senses chemistry. 'In this business, there are a lot of alpha dogs. We need people dedicated to the cause, not to themselves and their résumés.'" [2]
External Links
- Glen Justice, "Bush Spent A Record On His Race In March," (abstract) New York Times, April 21, 2004.
- Bill McConnell, "Washington’s Hidden Persuaders. A handful of players are behind every big decision, consensus or roadblock in Washington. With telecom, media and entertainment taking priority in the nation’s capital, here’s a look at who pulls the strings," Broadcasting & Cable, June 27, 2005.
