Behavioral & Psychopharmacological Factors
A Review of Behavioral and Psychopharmalogical Factors in Smoking
This insightful review of studies done on smoking behavior contains fascinating insights into why people smoke. Selected as Minnesota trail exhibit, this document contains references to studies by such entities as National Institutes of Drug Abuse and one by William L. Dunn, Jr., a noted PM scientist who, in 1975, apparently worked for a company called V.H. Winston and Sons in Washington, D.C. The paper contains multiple references to the addictiveness and pharmacological effects of nicotine (which obviously were well within the industry's realm by 1980) and revelations that "the earlier one begins smoking (in terms of age), the heavier the consumption," and "gradual withdrawal is the least effective technique of quitting." This paper also refers to electroencephalographic testing (EEGs) of smokers and non-smokers, in which industry scientists examine, compare and contrast their brainwave patterns to determine ways they could exploit that knowledge to increase sales.
Title: A Review of Behavioral and Psychopharmalogical factors in Smoking Per. Author: S.T. Jones Date: 19800730/E (July 30, 1980) Type: Report, bibliography, chart, graph, map, footnote, list Bates No. 81187532/7552 Collection: Lorillard Pages: 21 URL: http://legacy.library.ucsf.edu/tid/kqr91e00