Tobacco industry marketing aimed at Gay/lesbians
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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation. |
Tobacco industry documents about marketing to gay/lesbian communities:
- Exploratory Qualitative Research - Benson and Hedges in the Gay Market
- A Vision of the Future for Marlboro: A New Myth of the West
- Spare Parts] (1995 letter to Philip Morris about assistance marketing Benson & Hedges to gay consumers]]
- Out Research: Gay/Lesbian America (Statistics on gay consumers, e.g., they drink 2.7 times more vodka and 2.8 times more scotch than average U.S. households, have 4.3 times as many Gold Mastercards, etc.)
- Strategic Marketing/Community Relations Proposal for Benson & Hedges ("to expand brand identity and sales in the U.S. lesbian and gay market"), 1996
- Promophobia 1999 magazine article about marketing to gay/lesbian communities
- Philip Morris will market to gay smokers (1992)
- Documents reveal tobacco company's campaign targeting gay smokers 2001 article in The Advocate
