Template:1998MSA

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1988: The tobacco industry had (in June 1997) agreed to pay a penalty of $370 billion, curtail advertising that might affect children, and subject itself to FDA regulation in return for exemption from all punitive damages and immunity from new class action lawsuits. In 1998 Senator John McCain sponsored a bill that would raise the price tag to over $500 billion and strip the industry of immunity (This was defeated).

However, in 1998 Philip Morris created its Youth Smoking Prevention ("YSF") department, which was directed to help reduce the incidence of youth smoking -- then in August 1988 Geoff Bible of Philip Morris called a meeting of CEOs to discuss a possible settlement of the remaining Attorney-General cases.