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==Proactive or reactive? NIA's role in the 2004-5 nuclear charm offensive==
According to [[Jonathan Leake]] and [[Dan Box]] writing in the ''New Statesman'', the NIA played a key role in the [[National debate on nuclear power (UK 2005-2006)|pro-nuclear energy PR offensive]] that began in 2004:
:[[Keith Parker]], chief executive of the NIA, confirms that the industry carefully co-ordinated and exploited the build-up to the election. "We discussed these things a lot," he said, "and we did see the election as an opportunity. There were several other things coming at the same time, such as the government's review of renewables [due out in June]. It gave us a good chance to raise the profile of nuclear power." The campaign co-ordinated by the NIA was designed to focus not on the historically dubious benefits of nuclear power but on the shortcomings of all the alternatives. [http://afr.com/articles/2005/05/26/1116950813750.html]
