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bath-shaped recession
Sorrell had studied Economics at Oxford University. [http://news.independent.co.uk/media/article336156.ece]
In 2002, Sorrell notoriously described the advertising industry as being in a 'bath-shaped recession', which apparently meant that expenditure on advertising would slide steeply, stagnate over a prolonged period, then eventually recover. [http://business.timesonline.co.uk/article/0,,9071-1963131,00.html]
In 2005, Sorrell receieved a remuneration of £52m from WPP. [http://news.independent.co.uk/media/article336156.ece]