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→Anti-People Meter People: added new DSG staffer for DCOU
At a meeting of Black and Hispanic members of Congress organized by Moore, "Rick Ramirez of Fox Entertainment News told the minorities that the new system could cut in half minority ratings for some shows. The next day, the CHC wrote a letter to Nielsen to 'express our concerns about the potential impact that the implementation of Local People Meters would have on ratings for minority-focused television programs.' A day after the letter from the Hispanic lawmakers was delivered, 17 members of the CBC sent their own letter to Nielsen charging that the new ratings system would 'disproportionately undercount minority viewers' and lead to the 'wholesale cancellation of minority programming'," reported ''Roll Call''.
In May 2005, [[Maria Cardona]] joined DSG and worked on the [[Don't Count Us Out]] campaign, along with the [[United Health Care]], [[Countrywide Mortgage]] and [[Democratic National Committee]] accounts. Cardona, who previously worked with the [[New Democratic Network]] and [[Democratic National Committee]], focuses on "Latino organizations and communities" ("People and Organizations," ''Campaigns & Elections'', May 2005).
=== Shut Up and Drink Soda ===