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PR giant [[Edelman]] has hired RedState.org blogger [[Michael Krempasky]] "for his ability to connect with conservative audiences," O'Dwyer's PR Daily reports. "Krempasky, on his site, refers to the Edelman gig as his 'day job' versus his blogging hobby. His first mission is to play up Wal-Mart Stores' contribution to Hurricane Katrina. The world's largest retailer, which had over $282 billion in sales last year, has donated a total of $17 million for hurricane relief and is opening up "mini Wal-Marts" in effected areas to distribute food, diapers, clothing, water and other items to those in need. According to Edelman, Krempasky's hire demonstrates the firm's "leading role in trying to harness the power of the blogosphere for its clients." [http://www.odwyerpr.com/members/0921edel_redstate.htm]
==Fake Bloggers==
Fake blogs—a form of viral marketing in which PR or advertising agencies attempt to generate interest in their client's product by creating a fictional character on the internet—are drawing criticism from real bloggers. The [[Cohn & Wolfe]] PR firm had to apologize recently after "using a fictional character to leave a series of thinly veiled advertisements on blogs and other websites. A number of websites were hit last week with messages from Barry Scott," a fictional spokesman for a British household cleaning product. [http://www.plasticbag.org/archives/2005/10/an_apology_from_the_cillit_bang_team.shtml] [http://www.guardian.co.uk/uk_news/story/0,,1585687,00.html]
British blogger Tom Coates was especially outraged and called it "a new low for marketers" after he wrote an emotional account of his relationship with his father, and then received comment spam from "Barry Scott" disguised as condolences. [http://www.plasticbag.org/archives/2005/09/on_cillit_bang_and_a_new_low_for_marketers.shtml] Coates replied: "My view was that any right-thinking person would view trying to market your product on such a post as revolting, corrupt, cynical, disgusting, sick and dishonourable." According to some PR people, however, fake blogging is a good idea. [http://www.globalprblogweek.com/2005/09/19/taylor-fake-blogs/]
==Guides and Books on Blogging==
