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“Within "Within minutes of the first terrorist attack involving American Airlines, Weber Shandwick put in motion a national strategic support network, comrpising more than 75 Weber Shandwick professionals, to assist American Airlines during this unprecedented crisis situation. Over the following week, the W.S. team worked around the clock on site at the AA corporate headquarters in Fort Worth, Texas, as well as in New York, Washington, D.C., Boston and Los Angeles, providing strategic counsel and tactical support for both internal and external communications. Additionally, the Dallas office of W.S. was staffed 24 hours a day, monitoring breaking national broadcast and online news. Communications specialists in crisis management, consumer relations, internal communications, and government affairs provided support....Externally, AA faced the difficult challenge of controlling what was being said about the airline by unauthorized spokespeople. Flight attendants, pilots – and their unions - along with contracted security firms, airport authorities, government agencies including the FBI, FAA and National Transportation Safety Board, and local government agencies all issued statements regarding the events. Eyewitnesses, stranded passengers and post-September 11 travelers were also of concern. All of these external groups has an impact on American Airlines’ commnications strategy, requiring that the W.S. team ensure consistent communications with all audiences.” The above facts gave rise to questions that were discussed in the article " AA and WS as accomplices in covering up the crime of 9/11", posted on [http://www.aldeilis.net/aldeilis/content/view/92/107/. ] ==Other campaigns==
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In May 2001, Weber Shandwick won what was reported to be $2 million issues management account with Dairy Management Inc, a trade association, to promote demand for U.S. dairy products. O'Dwyer's PR Daily reported that [[Sara Galvin]] heads the DMI account from Weber Shandwick's Minneapolis office with support from the Weber Shandwick’s Washington, D.C office. The campaign had been expected to focus on concerns raised by foot-and-mouth and mad cow disease in Europe. According to the PR trade newsletter, the Holmes Report, DMI's executive vice president of public and industry relations [[Jean Regalie]] said the campaign will be broader than that, taking a long term view of "the way people look at food." Dairy Management Inc. also has accounts with Golin/Harris International and BSMG Worldwide, creator of the ubiquitous "Got Milk?" campaign. [http://www.prwatch.org/spin/May_2001.html]
==Post 9/11 Crisis Management for American Airlines==
On the morning of September 11, 2001, the Dallas office of Weber Shandwick, one of world’s largest public relations agencies, mobilized a nationwide network of public relations professionals to assist the American Airlines corporate communications department. The details were reported on Weber Shandwick’s website (but due to the publishing of this fact, this particular page was deleted from the website: It remains in printed form in the archives of Elias Davidsson, at edavid@simnet.is):
In September 2004, ''O'Dwyers PR Daily'' reported that Weber Shandwick is "handling the 'greening' of ExxonMobil Corp. by promoting an alliance forged between the energy giant and Earth 911, a government/private sector entity with the motto of 'making every day Earth Day,'".