1,580
edits
Changes
Jump to navigation
Jump to search
===Super Bowl 2017===During the 2017 Super Bowl, API launched its "Power Past Impossible" campaign, touting the benefits to the consumer of natural gas and oil products.<ref>https://www.desmogblog.com/2017/02/06/american-petroleum-institute-superbowl-ad-oil-power-past-impossible</ref><ref>http://www.api.org/news-policy-and-issues/news/2017/02/05/api-launches-power-past-impossible-campa</ref> ===Blogger outreachOutreach===
==Public relations==
===Super Bowl 2017===
During the 2017 Super Bowl, API launched its "Power Past Impossible" campaign, touting the benefits to the consumer of natural gas and oil products.<ref>https://www.desmogblog.com/2017/02/06/american-petroleum-institute-superbowl-ad-oil-power-past-impossible</ref><ref>http://www.api.org/news-policy-and-issues/news/2017/02/05/api-launches-power-past-impossible-campa</ref>
===Super Bowl 2008===
At the January 2008 Super Bowl U.S. football championship game, API sponsored "Kickoff to Rebuild," highlighting its work with [[Rebuilding Together]], a nonprofit organization that promotes homeownership. API and Rebuilding Together are launching an "Energy Efficient Homes Initiative," which aims "to incorporate energy-efficiency measures in the more than 9,000 homes revitalized each year by Rebuilding Together." <ref>Press release, "[http://www.foxbusiness.com/article/nfl-rebuilding-kickoff-rebuild_461033_1.html NFL and Rebuilding Together 'Kickoff to Rebuild']," Rebuilding Together via PR Newswire, February 1, 2008.</ref>
API has been battling the [[oil industry]]'s negative public image for years, including by doing increased media outreach. In November 2007, Reuters reported that API, along with [[Chevron]] and [[Royal Dutch Shell]] "have reached out to a conservative band of bloggers." API "paid for seven bloggers" to take two trips in November, one to Houston and Corpus Christi, Texas, and one offshore in the Gulf of Mexico. API required the bloggers to disclose that the industry group had funded the trips, but otherwise "placed no restrictions" on them. API's "new media advisor," Jane Van Ryan, admitted that the bloggers chosen -- for the Texas trip, Ed Morrissey, Bruce McQuain, Brian Westenhaus and the [[National Association of Manufacturers]]'s Carter Wood -- "have not been particularly critical of the industry." While API's blogger "outreach effort" is new, "reporters who cover the energy industry are often invited by companies to visit offshore drilling rigs or production platforms," notes Reuters. API plans similar junkets for 2008. <ref>Anna Driver, "[http://investing.reuters.co.uk/news/articleinvesting.aspx?type=allBreakingNews&storyID=2007-11-21T183138Z_01_N21175444_RTRIDST_0_CHEVRON-BLOGGERS.XML Big oil, its lobby court bloggers in media push]," Reuters, November 21, 2007.</ref>
