developer, editor
60,576
edits
Changes
Jump to navigation
Jump to search
add Spin material, rename section
::"I am glad to play a small role. In my America, when companies get big and lazy, competion arises. That is what is happening with the blogs. The press ([[MSM]]) has gotten fat and lazy. The blogs are now driving the stories."
==Sony sponsors blogCorporate blogging==
Declaring "a new milestone for the commercialization of blogs," ''AdAge.com'' reports that Sony Consumer Electronics e-Solutions Group is paying $25,000 a month to be the exclusive sponsor of LifeHacker, a new weblog published by Gawker Media "about the software of personal gadgetry." Gawker blog readers are considered "prime influencers" or "connectors" on technology issues. "What Sony is paying for is reducing their odds that they look idiotic and increasing their odds that they hit a home run," explained Blogads.com founder Henry Copeland. But "ads can cheapen and compromise a blog," warned Carat Interactive's media director John Cate. [http://www.adage.com/news.cms?newsId=42453]
Corporations have begun hiring bloggers to put out their messages and to promote products, wrote Mary Jacobs in the ''Dallas Morning News''. Examples: "Stonyfield Farm Inc., a dairy products maker in Londonderry, N.H., hired a corporate blogger to write company-hosted blogs on nutrition and health as well as organic farming. [[Microsoft]] Corp. plans to hire bloggers to generate excitement about an upcoming product release. Electronic Data Systems Corp. of Plano last week launched its "Next Big Thing" blog at www.eds.com/blogs to discuss the future of technology." And [[Hill & Knowlton]], one of the world's largest PR firms, is encouraging its employees all to blog—after they pass a quiz. Question #1: "Why do you want to blog?" is multiple choice, with the following options for answers: a) Get promoted; b) Get noticed; c) Get fired; d) Get headhunted; e) All of the above; f) None of the above; g) I don't know. [http://www.dallasnews.com/sharedcontent/careers/sales2/061905ccwcCareersSalesmain.2b0553b2.html]
== The PR Industry Goes Blog Watching ==
*Connie Levett, "[http://www.smh.com.au/news/world/nimble-bloggers-one-step-ahead-of-embattled-arroyo/2005/07/15/1121429359151.html Nimble bloggers one step ahead of embattled Arroyo]", ''Sydney Morning Herald'', July 16, 2005.
*Richard S. Levick, "[http://www.prandmarketing.com/legalpr/news_virtualomnipresent.html A Virtual Omnipresent Enemy: efending Clients against Internet Blog Attacks]", ''LegalPR Bulletin'', undated, accessed August 2005.
*Mary Jacobs, "[http://www.dallasnews.com/sharedcontent/careers/sales2/061905ccwcCareersSalesmain.2b0553b2.html Blogging sprouts as a career path: Companies have started to hire people to get their messages on the Web]", ''Dallas Morning News'', August 9, 2005.
