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The White House '''Office of Global Communications'''was established in 2001 by the [[Bush administration]] "to formulate and coordinate messages to foreign audiences." [http://www.heritage.org/Research/NationalSecurity/bg1645.cfm] The "1999 reorganization that placed the previously independent [[U.S. Information Agency|USIA]] within the U.S. [[Department of State]] and cut loose international broadcasting efforts ha[d] not been effective in addressing th[e] challenge" of nurturing "positive long-term relations with foreign publics and opinion leaders." It was equally unsuccessful at reversing "America's declining image abroad." [http://www.heritage.org/Research/NationalSecurity/bg1645.cfm] ==Good Intentions==The Office of Global Communications, a component of the [http://www.firstgov.gov/Agencies/Federal/Executive/EOP.shtml Executive Office of the President], is "revving up a global effort to defuse its image as arrogant and overbearing," according to Reuters journalist Randall Mikkelsenwrote January 24, 2003. The OGC is organizing "daily telephone conference calls to coordinate foreign policy messages among U.S. government agencies and representatives of British Prime Minister [[Tony Blair]]. This is supplemented by a '[http://www.whitehouse.gov/ogc/global-messages.html Global Messenger]' e-mail of talking points sent almost daily to administration officials, U.S. embassies, Congress and others." However, the [[Bush administration]]'s effort to overcome its arrogant image suffered a blow in February 2003 when Europeans responded negatively to Defense Secretary [[Donald Rumsfeld]]'s dismissal of French and German opposition to U.S. war talk as an example of "[[old Europe]]" out of touch with the world.[http://asia.reuters.com/printerFriendlyPopup.jhtml?type=topNews&storyID=2105989] ==Contact details==URL: http://www.whitehouse.gov/ogc/index.html ==Related linksSourceWatch Resources== *[[Counter-Information Team]]*[[Office of Strategic Communication]]*[[Office of Strategic Influence]]*[[Public Diplomacy]]*[[Rendon Group]] *[[Undersecretary for Public Diplomacy and Public Affairs]] == External links Links== ===Documents===*Website: [http://www.whitehouse.gov/ogc/index.html whitehouse.gov/ogc/] *U.S. White House, [http://www.whitehouse.gov/news/releases/2003/01/20030121-3.html "Executive Order: Establishing the Office of Global Communications]," January 21, 2003. *U.S. White House, "[http://www.whitehouse.gov/ogc/index.html Office of Global Communications]," January 21, 2003.  ===Articles & Commentary===*Randall Mikkelsen, "[http://asia.reuters.com/printerFriendlyPopup.jhtml?type=topNews&storyID=2105989 U.S. Revs Up PR Machine as Iraq War Looms]," Reuters, January 24, 2003. *Press Conference, "[http://fpc.state.gov/16852.htm Tucker A. Eskew, Director, White House Office of Global Communications]," January 24, 2003. *Kari Lydersen, [http://www.alternet.org/story.html?StoryID=15507 "An Army of Propaganda] from the White House Office of Global Communication, " ''Alternet'', March 31, 2003.*Stephen Johnson and Helle Dale, [http://www.heritage.org/Research/NationalSecurity/bg1645.cfm "How to Reinvigorate U.S. Public Diplomacy,"], [[Heritage Foundation]], April 23, 2003.