developer, editor
60,576
edits
Changes
Jump to navigation
Jump to search
Ford
,add material from Spin
==Ford, the Sierra Club & SUV's ==
Readers of the [[Sierra Club]]'s magazine know it runs glossy full-page ads from car companies selling hybrids. Now the Sierra Club is also mobilizing its members and launching a marketing campaign to help Ford peddle its latest SUV the Mercury Mariner, which has a reported fuel efficiency of 33 city, 29 highway miles per gallon. Has the Sierra Club's love of hybrids devolved to [[greenwashing]] Ford? The Club's Dan Becker says, "If we can work with Ford to make their Mercury Hybrid a hit, Ford will be convinced that you can make money and make a vehicle that's clean." But [[Rainforest Action Network]] (RAN) director Michael Brune counters in the ''New York Times'', "It's a nice gesture, but we think it's more PR than progress." With the PR firm [[Fenton Communications]], RAN and [[Global Exchange]] are cranking up their Jump Start Ford campaign, shaming Ford for having the worst fuel efficiency of any major car company.[http://www.nytimes.com/2005/07/12/automobiles/12ford.html?]
==Personnel==
*[[Bill Ford]] CEO and Chairman,
