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===Got Milk?===
In May 2001, Weber Shandwick won what was reported to be $2 million issues management account with Dairy Management Inc, a trade association, to promote demand for U.S. dairy products. ''O'Dwyer's PR Daily'' reported that [[Sara Gavin]] heads the DMI account from Weber Shandwick's Minneapolis office with support from the Weber Shandwick's Washington, D.C office. The campaign had been expected to focus on concerns raised by foot-and-mouth and [[mad cow disease]] in Europe. According to the PR trade newsletter, the Holmes Report, DMI's executive vice president of public and industry relations [[Jean Regalie]] said the campaign will be broader than that, taking a long term view of "the way people look at food." Dairy Management Inc. also has accounts with [[GolinHarris|Golin/Harris]] International and BSMG Worldwide, creator of the ubiquitous "Got Milk?" campaign. [httphttps://www.prwatch.org/spin/May_2001.html]
==Food issues==
[[Peter Gummer]], the British chairman of Shandwick, is candid about why he started a PR firm. "When I started off in public relations, it was a business that people went into because they weren't good at anything else," he wrote.
While working at a London venture capital firm in the early 1970s, Gummer observed a parade of his peers establishing their own businesses and making serious money. "So I thought that I'd like to start my own business. And as I wasn't very good at anything, I decided I'd better start a PR firm," he explained. Peter Gummer was knighted in 1996 and is now known as Lord Chadlington. [httphttps://www.prwatch.org/prwissues/2000Q1/shandwick.html]
In October 1998, Shandwick was bought by the Interpublic Group of Companies, a U.S. firm that also owns the advertising agencies McCann Erickson Worldwide Group, Ammirati Puras Lintas and The Lowe Group. Following the takeover, Shandwick was merged with the Weber Group. The merged companies operated as Weber Shandwick from January 2001. <ref>Gidon Freeman, "[http://www.prweek.com/uk/search/article/110812// Shandwick/Weber in IPG global merger]", ''PR Week'', September 22, 2000. </ref>
===Articles===
* The entire edition of ''PR Watch'' of the first quarter of 2000 was devoted to a profile of Shandwick's activities on behalf of the New Zealand government-owned logging company, Timberlands, with a small additional amount of profile material. The edition of ''PR Watch'' is available at httphttps://www.prwatch.org/prwissues/index.html*Nicky Hager and Bob Burton, "[httphttps://www.prwatch.org/prwissues/2000Q1/shandwick.html Shandwick's Story: From Good-for-Nothing to Global Threat]", ''PR Watch'', First quarter 2000, page 7.*Bob Burton, “[httphttps://www.prwatch.org/prwissues/2001Q1/shandwick.html Shandwick Works to Save the Fox, Kill the Whale]”, ‘’PR Watch’’, First quarter 2001. *“[httphttps://www.prwatch.org/spin/May_2001.html $2 million Dairy Issues Management Contract Awarded to Weber Shandwick]”, ‘’Spin of the Day’’, May 21, 2001.
*American Meat Institute, "[http://www.meatami.com/Content/NavigationMenu/CrisisCenter/ExternalCrisisManagementResources/PublicRelationsFirmsWithCrisisManagementCapabilities/Public_Relations_Firms_With_Crisis_Management_Capabilities.htm Public Relations Firms With Crisis Management Capabilities]", accessed February 8, 2004.
*"[http://www.odwyerpr.com/members/0908exxon.htm ExxonMobil goes green]", ''O'Dwyer's PR Daily'' (sub. req'd.), September 8, 2004.
