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:"These folks are hungry for news. They'll print everything we say … without the political spin."
GSK hired two [[Public relations firms|PR firms]] for the media work, but declined to name them. <ref>Beth Herskovits "[http://www.prweekus.com/pages/login.aspx?returl=/glaxosmithkline-to-engage-media-on-state-by-state-level/article/52502/&pagetypeid=28&articleid=52502&accesslevel=2&expireddays=0&accessAndPrice=0 GlaxoSmithKline to engage media on state-by-state level], PR Week, June 6, 2005</ref>, <ref>[httphttps://www.prwatch.org/node/3752 Plain Talk About Drug Company PR], PR Week, June 6, 2005</ref>
===Americans for Medical Progress===
