{{#badges:FTD|Tobaccowiki}}'''Weber Shandwick Worldwide''' (WSW) is, in 2004, the world's largest [[public relations]] company. A subsidiary of the [[Interpublic Group]], it was formed as the product of the mergers of Weber Public Relations and Shandwick Worldwide in late 2000. In 2001, Weber Shandwick merged with [[BSMG Worldwide|BSMG]] to become the largest PR operation in the world.<ref>"[http://www.bizjournals.com/dallas/stories/2001/07/09/daily44.html BSMG Worldwide to merge with Weber Shandwick"], Staff, ''Dallas Business Journal'', July 12, 2001</ref> It is a privately held firm.
WSW has been heavily criticized for its work for the [[Japanese Whaling Association]] and its work for the [[New Zealand]] government-owned logging company [[Timberlands]]. [http://www.corporatewatch.org.uk/profiles/pr_industry/pr2.htm] WSW owns [[Planet 2050]] [http://planet2050.com], a PR firm marketed as "socially responsible", which claims to help businesses "navigate the environmental and social challenges needed to operate in a planet under pressure"[http://planet2050.com/index.html].
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