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In April 2005, IDI "launched a formal Blogger Relations Practice and a companion website, http://www.bloggerrelations.com." The firm's press release stated, "IDI Blogger Relations clients have already included Fortune 50 corporations, national trade associations, advocacy groups and political party committees." The practice includes a "robust blog monitoring service," to provide clients with "actionable intelligence." Other practice offerings include "Blogger Outreach," Blog Building" (a "simple, inexpensive way to build a community for messaging, rapid response & brand protection, fundraising, analysis, and a host of other activities"), "Training" and "Blog Advertising." [http://www.idi.net/proactive/newsroom/release.vtml?id=20872&PROACTIVE_ID=cecfcfc6cecccdcfc9c5cecfcfcfc5cecec8c8c9cdc9c8c8c9c5cf] [http://www.idi.net/internet/blogger.vtml]
Noting IDI's new practice, journalist, author and grassroots journalism advocate [[Dan Gillmor]] wrote, "As eWeek [http://www.eweek.com/article2/0,1759,1759948,00.asp reported] in February, a subsidiary of the firm issued a report denouncing municipal wireless installations without making clear that big telecom firms, which vehemently oppose municipal wireless systems, are among the firm's chief funders. (See also Glenn Fleishman's '[http://wifinetnews.com/archives/004780.html sock puppets]' piece about this.) ... One of the imperatives in the emerging citizen journalism sphere will be to ferret out and tell readers about these techniques, in a systematic and lasting way." [http://dangillmor.typepad.com/dan_gillmor_on_grassroots/2005/04/blogger_relatio.html]
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