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'''Propaganda''' is a specific type of message presentation, aimed at serving an agenda. Even if the message conveys true information, it may be [[partisan]] and fail to paint a complete picture. The book ''Propaganda And Persuasion'' defines propaganda as "the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist." The [http://www.prwatch.org Center for Media and Democracy] (CMD) was launched in 1993 to create what at the time was the only public interest and media organization dedicated to exposing organized corporate and government [[propaganda]] and it's its impacts on democracy and democratic social change.<ref>[http://www.scribd.com/doc/57070024/The-Propaganda-Model The Propaganda Model: a retrospective], Journalism Studies, Volume 1, Number 1, 2000, pp. 101–112, Edward S. Herman, University of Pennsylvania, USA</ref>