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<blockquote>:The stakes in this ongoing public relations battle are enormous. On one side of the ledger is the health of more than 200 million teen-agers and adults. One (sic) the other side are (handwritten: the) profits, even survival, of the tobacco industry in dependence on the 55.8 million addicted smokers as of 1988."
<blockquote>:Over time John Hill had stoutly asserted that paper groups established by a client to promote a cause under the guise of being independent should be eliminated from the public relations profession. 'The right of free speech also carries the obligation that the source of it will be open for all to see,' he wrote. 'It is not the work of public relations -- let it always be emphasized -- to outsmart the American public by helping management build profits.' But in fact the TIRC was essentially a front for the public relations work of the industry, created to blunt the growing threat to the cigarette makers' enormous profits.<ref>John W. Hill II [http://legacy.library.ucsf.edu/tid/eso87e00 Health and Morality-Tobacco's Counter Campaign] Report. 1992. 23 pp. Bates No. 2022849007/9028</ref></blockquote>
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language used in this piece is quite damning of the industry. Here is one example:
In an apparent negative reaction to the realization of what he had done, in writing his memoirs, Hill omitted any mention of the part he played in forming the Tobacco Industry Research Committee. Indeed, when he was asked about this topic by a student who was writing a master's thesis on Hill's work, Hill said, "I decline to comment on this matter on the basis that this is an active, highly sensitive account."
Furthermore, and to his credit, Hill later broke completely with the industry's tactic of forming [[front groups]] to protect profits:
== Desert Storm ==
