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The [[Portal:Fix the Debt|Campaign to Fix the Debt]] is the latest incarnation of a decades-long effort by former Nixon man turned Wall Street billionaire [[Pete Peterson]] to slash earned benefit programs such as [[Social Security]] and [[Medicare]] under the guise of fixing the nation's "debt problem."
[[Image:I'm fixin' it.jpeg|frame|[[Proof Integrated Communications]] ad campaign for [[Peter Peterson]]'s "[[Fix the Debt]]" organization (Source: ''[http://www.prweekus.com/bursons-proof-unit-launches-fix-the-debt-ad-campaign/article/268534/ PR Week]'', 11/16/12)|right]]With a staff of 80 and a $60 million budget, Fix the Debt is best described as an "[LINK TO MARY’S NATION ARTICLE http://www.thenation.com/article/173018/pete-petersons-puppet-populists Astroturf supergroup]." Fix the Debt has five Washington, D.C. PR firms/lobby shops working on its account, many of whom also lobby for Fix the Debt firms. These include [[DCI Group]],<ref>DCI Group lobbied for Morgan Stanley on tax issues in 2006 and 2007, and in 2012 has lobbied for Verizon and ExxonMobil. Senate lobbying records.</ref> [[Glover Park Group]],<ref>Glover Park Group has lobbied in 2012 for Visa, Inc., on tax issues. It has also lobbied for DuPont, Exelon, General Electric, JP Morgan Chase, Lockheed Martin, News Corporation, Pfizer, Sodexho, UnitedHealth Group and other corporations that would get tax breaks under Fix the Debt’s initiatives, and for the American Bankers Association and PhRMA. Senate lobbying records.</ref> and [[Dewey Square Group]],<ref>Dewey Square Group has lobbied for AT&T, Citigroup and Visa. Senate lobbying records.</ref> which have lobbied for multiple Fix the Debt corporations in multiple years. For example, DCI Group lobbied for [[Morgan Stanley]] on tax issues in 2006<ref>DCI Group, [http://soprweb.senate.gov/index.cfm?event=getFilingDetails&filingID=7af0a0aa-c5c9-4812-97ee-5e3a307bfdf4&filingTypeID=9 Lobbying Report], filed with U.S. Congress on behalf of client Morgan Stanley, July 1 - December 31, 2006.</ref> and 2007.<ref>DCI Group, [http://soprweb.senate.gov/index.cfm?event=getFilingDetails&filingID=f5d1e674-3c90-4fbc-888f-958a6f1da30d&filingTypeID=3 Lobbying Report], filed with U.S. Congress on behalf of client Morgan Stanley, January 1 - June 30, 2007.</ref> Fix the Debt is also using Proof Integrated Communications (PIC), a unit of the PR firm [[Burson-Marsteller]], for its aggressive advertising push.<ref name="PRW">Virgil Dickson, [http://www.prweekus.com/bursons-proof-unit-launches-fix-the-debt-ad-campaign/article/268534/ Burson's Proof unit launches Fix the Debt ad campaign] (sub. req'd.), ''PR Week'', November 16, 2012.</ref> As Fix the Debt creates more Astroturf state chapters, they also engage PR firms at the state level to carry their message.
In the run-up to the “fiscal cliff,” these firms launched a flashy $3 million media ad campaign, blanketing Capitol Hill with TV, Internet, Metro and newspaper ads.<ref name="LAT">Melanie Mason, [http://articles.latimes.com/2012/dec/14/news/la-pn-fix-the-debt-ad-20121214 Fix the Debt hits the airwaves to influence 'fiscal cliff'], ''LA Times'', December 14, 2012.</ref> PIC's portion of the campaign included "parody recreations of well-known advertising slogans," such as: the slogan "i'm fixin' it" on a carton of fries to imitate the McDonald's "i'm lovin' it" campaign; the slogan "Got debt?" to imitate the famous "Got milk?" dairy ad campaign; and the slogan "Just fix it" to imitate the Nike "Just do it" campaign.<ref name="PRW"/>
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