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Energy in Depth hires locals as bloggers and PR types with varying degrees of credulity and effectiveness, such as Tom Shepstone, formerly an accredited land planner, now "political organizer" for EID in New York. <ref name 'Tom Shepstone"> New York EID [http://www.scribd.com/doc/78149419/Fracking-Shills-for-Hire-Energy-in-Depth] </ref>
Energy in Depth denounces tends to wrap its arguments in the flag, having denounced DeGette's proposed fracking legislation as an “unnecessary financial burden on a single small-business industry, American oil and natural gas producers.” In June, 2009, Energy in Depth started a multimillion dollar lobbying and public relations campaign aimed at derailing public health legislation that would require the disclosure of the chemicals used in fracking fluids. In addition to a Web site, EID's campaign includes a Twitter feed, a Facebook group, a YouTube channel and an aggressive advertising campaign.
Energy in Depth trumpets the economic benefits of shale gas industrialization - which have been grossly overstated, most recently in New York.<ref>[http://www.scribd.com/doc/65070417/SGEIS-Socioeconomic-Hype-Voodoo-Frackonomics-2-0/Voodoo Frackonomics]</ref> When, in New York, dry gas from shale is not currently economic. <ref> Shale Gas Frackonomics [http://www.scribd.com/doc/71446252/Shale-Gas-Economics-in-New-York-Frackonomics-3-0]</ref>
