Energy in Depth trumpets the economic benefits of shale gas industrialization - which have been grossly overstated, most recently in New York.<ref>[http://www.scribd.com/doc/65070417/SGEIS-Socioeconomic-Hype-Voodoo-Frackonomics-2-0/Voodoo Frackonomics]</ref>
When, in New York, dry gas from shale is not currently economic. <ref>[http://www.scribd.com/doc/71446252/Shale-Gas-Economics-in-New-York-Frackonomics-3-0]</ref>
Energy in Depth is, in a sense, one of the most conspicuous manifestations of the gas industry's avowed "counter-insurgency" to attempt to discredit grass roots environmental activists; even to the extent of employing ex-military "psy-ops" specialists.