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'''Kraft''' (Kraft Foods Inc.) is the largest packaged food company in the U.S. and second only to [[Nestlé]] in terms of world sales. Its North America unit makes the world's top selling cheese brand (Kraft). Other brands under the Kraft label include Nabisco cookies and crackers and Oreos. U.S. brands are also sold internationally. The company's Oscar Mayer, Kraft, Philadelphia, Maxwell House, Nabisco, Oreo, Jacobs, Milka, and LU brands all have revenues of at least $1 billion and over 50 other brands regularly hit the $100 million mark.<ref>[http://www.hoovers.com/kraft-foods/--ID__103392--/free-co-factsheet.xhtml Company Profile: Kraft Foods, Inc.], ''Hoovers'', accessed April 2010</ref> Some of Kraft's other U.S. brands include: General Foods International, Gevalia, Maxwell House, Sanka, Yuban, Country Time, Crystal Light, Kool-Aid, Tang, Oscar Mayer, Louis Rich, DiGiorno, Jack's, South Beach Diet, Tombstone, Velveeta, Boca veggie burgers, Cheez Whiz, Breakstone's sour cream, Shake ‘n Bake, Cool Whip, Jell-O, Post cereals, Chips Ahoy!, Ritz and Fig Newtons.<ref>[http://www.kraftkraftfoodscompany.com/Brands/largest-brands/namerica/us.html U.Sindex. aspx Our Brands], Kraft, accessed August 2007.January 2011</ref>

[[Altria Group|Altria]] (formerly [[Philip Morris]]), spun off Kraft in 2007. Kraft's $19 billion offer to acquire Cadbury was accepted by a majority of Cadbury shareholders in 2010. [[Warren BuffetBuffett]]'s Berkshire Hathaway owns 9.4% of Kraft.  In the fiscal year ending in December of 2009, the company reported sales of approximately $40.4 billion dollars and had 97,000 employees. <ref>[http://www.hoovers.com/kraft-foods/--ID__103392--/free-co-factsheet.xhtml Company Profile: Kraft Foods, Inc.], ''Hoovers'', accessed April 2010</ref>  ==Animal testing== Kraft does [[Altria Group|Altriaanimal testing]] (formerly . ===Facility information, progress reports & USDA-APHIS reports===For links to copies of a facility's [[Philip MorrisU.S. Department of Agriculture]](USDA)-Animal Plant Health Inspection (APHIS)reports, other information and links, spun off Kraft in 2007see also Facility Reports and Information: Sherburne Pet Food Testing Center, East Hanover, NJ. <ref>[http://www.all-creatures.org/saen/nj/res-fr-nj-kraft.html Facility Reports and Information: Sherburne Pet Food Testing Center, East Hanover, NJ], Stop Animal Experimentation NOW!, accessed January 2011</ref>  ===USDA AWA reports===As of May 26, 2009, the USDA began posting all inspection reports for animal breeders, dealers, exhibitors, handlers, research facilities and animal carriers by state. See also [http://www.aphis.usda.gov/animal_welfare/inspection_list.shtml USDA Animal Welfare Inspection Reports].

The announcement also came two weeks prior to a planned presentation for the Institute of Medicine committee on food marketing to children. Kraft's timing was critical to demonstrating to a prestigious government advisory body that self-regulation was working fine.<ref>Michele Simon, ''Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back,'' (pg 124, Nation Books, October 2006) pg 124</ref> In September 2005, Kraft CEO Roger Deromedi presented Kraft's modified marketing to children policy (expanded to include websites), which included the launch of several new, "healthier" products such as Whole Grain Chips Ahoy cookies, at the Summit on Health, Nutrition and Obesity organized by California Governor Arnold Schwarzenegger. For this, Kraft earned a spot on Schwarzenegger's honor roll of companies making significant commitments to solving the obesity problem. While Kraft agreed to not market some of its products to children ages six to eleven, including original Kool-Aid, Oreos, and several Post cereals, other products were aimed specifically at the six to eleven age group, including sugar-free Kool-Aid, Chicken Dunks Lunchables Fun Pack, and 1/2 the Sugar Fruity Pebbles. These products, according to Kraft, offer "beneficial nutrients or a functional benefit," and are thus part of the Sensible Solution labeling program, a Kraft-defined nutritional stamp of approval.<ref>Michele Simon, ''Appetite for Profit'' pg. 125, 126, Nation Books, October 2006</ref> Rather than reduce overall advertising expenditures for marketing aimed at kids, Kraft has simply changed the way these funds are allocated. The [[media]] dutifully furthered Kraft's [[public relations]] efforts. For example, a headline in the Chicago Tribune read:

While :"Kraft agreed to not market some of its products to children ages six to eleven, including original Kool-Aid, Oreos, and several Post cereals, other products were aimed specifically Will No Longer Aim Ads for Unhealthy Snacks at the six to eleven age group, including sugar-free Kool-Aid, Chicken Dunks Lunchables Fun Pack, and 1/2 the Sugar Fruity PebblesYoungsters. These products, according to Kraft, offer "beneficial nutrients or a functional benefit," and are thus part of the Sensible Solution labeling program, a Kraft-defined nutritional stamp of approval.<ref>Michele SimonDelroy Alexander, ''Appetite [http://www.accessmylibrary.com/coms2/summary_0286-8198580_ITM "Kraft will no longer aim ads for Profit'' pg. 125, 126unhealthy snacks at youngsters"], October 2006Chicago Tribune, ISBN 9781560259329January 2005</ref> Rather than reduce overall advertising expenditures for marketing aimed at kids, Kraft has simply changed the way these funds are allocated.

The media dutifully furthered ===Marketing to children & "taking control" of discussion===While some criticized Kraft's PR efforts. A headline in continued use of cartoons and questioned whether the company should be able to decide "what's healthy and what isn'Chicago Tribunet,'' for example, read ''" policymakers praised Kraft Will No Longer Aim Ads for Unhealthy Snacks at Youngsters.Kraft'' <ref>Delroy Alexanders strategy was inspired by its sister company, [http://www[Philip Morris]].accessmylibrary By "taking control of the discussion about marketing to children", Kraft hoped to "avoid Philip Morris's initial mistakes.com/coms2/summary_0286-8198580_ITM " According to Kraft will no longer aim ads for unhealthy snacks at youngsters"], Chicago Tribune, January 2005</ref>'s Michael Mudd:

===Marketing to children & ''taking control'' of discussion===While some criticized Kraft's continued use of cartoons and questioned whether the company should be able to decide ''what's healthy and what isn't,'' policymakers praised Kraft. Kraft's strategy was inspired by ''its sister company, [[Philip Morris]].'' By ''taking control of the discussion about marketing to children,'' Kraft hopes to ''avoid Philip Morris's initial mistakes.'' Kraft's Michael Mudd explained::''"If the tobacco industry could go back 20 or 30 years, reform their marketing, disarm their critics, and sacrifice a couple of hundred million in profits, knowing what they know today, don't you think they'd take that deal in a heartbeat?'' " <ref>Sarah Ellison, "[http://online.wsj.com/article/SB113072235663483869.html?mod=todays_us_page_one Why Kraft Decided to Ban Some Food Ads to Children] Company , ''[[Wall Street Journal'']], October 31, 2005</ref>

===Inserting product placements into children's video games on company owned websites===Kraft has also created a series of children's websites, such as NabiscoWorld and Postopia, that incorporate ad messages for Oreos, Chips Ahoy, and others into free video games. In 2005, Kraft declared to have only Sensible Solution products on Kraft websites aimed at kids by the end of 2006, though in the meantime, the websites continued to promote non-Sensible Solution products. Even the industry-friendly [[Children's Advertising Review Unit]] admonished Kraft's ''"Pizza and Treatza'' " game on its Lunchables website for depicting ''"Lunchables'' " as a balanced meal as well as denigrating homemade lunches.

While Kraft claims to have ''"eliminated in-school advertising''", <ref>Kraft [http://www.kraft.com/brands/healthandwellness/communications.htm Advertising Responsibility to Children], accessed October 2008</ref> Kraft products are still sold in schools (although only those which meet the ''Sensible Solutions'' criteria). The product packaging for the Sensible Solutions line look virtually identical to the non-advertised regular products (even after vice president Mark Berlind assured that Kraft would change the ''"look and feel'' " of its ''"healthier'' " products).<ref>Michele Simon,''Appetite for Profit '', pg. 129-132, Nation Books, October 2006, ISBN 9781560259329</ref>

Linehan noted that KGF (Kraft General Foods) worked to oppose legislation mandating that milk be labeled as to whether it contains bovine somatotropin (BST), an artificial hormone injected into dairy cows to increase milk production, <b>''"because of the precedent this sets for other biotechnologies that may contribute to future food production or processing.''</b> See also [[Food and Drug Administration]], sections 3.2 to 3.2.1.  ===''Recycling not the answer''===She also reveals that PM works through Kraft to fight laws banning the proliferation of non-recyclable packaging (specifically juice boxes and "Capri Sun"-type foil containers, which are made of an unrecyclable composite of paper and aluminum). PM/KGF (which makes a large number of packaged foods like macaroni and cheese, cream cheese, juices and other products) also fight laws mandating the increased recycling of trash, and that PM-drafted legislative bills ("incentive-based alternatives" to mandatory recycling laws) were actually passed in three states--Colorado, Texas and Vermont--by the end of 1994. According to Linehan, PM promotes the view in state and federal legislatures that ''recycling is not the answer to solid waste management.'' [http://legacy.library.ucsf.edu/tid/vko44e00] A 1993 PM Corporate Affairs Presentation also indicates that PM mobilizes Kraft employees to create fake "grassroots" efforts to fight laws the company doesn't like, like public smoking restrictions. The 47 page presentation, given by PM Vice President of Corporate Affairs [[Ellen Merlo]] to PM suppliers, talks about methods the company uses to defeat clean indoor air laws. Merlo states,

:"Fortunately, we have good,strong allies we can depend upon when the going gets tough including...the more than 100,000 employees of the various Philip Morris operating companies in the U .S .including Kraft General Foods and Miller Brewing; and you, our major suppliers." See also [[http://legacy.library.ucsf.edu/tid/vzq81f00FDA]], section 4.

==Animal testing="Recycling not the answer"===She also reveals that PM works through Kraft to fight laws banning the proliferation of non-recyclable packaging (specifically juice boxes and "Capri Sun"-type foil containers, which are made of an unrecyclable composite of paper and aluminum). PM/KGF (which makes a large number of packaged foods like macaroni and cheese, cream cheese, juices and other products) also fight laws mandating the increased recycling of trash, and that PM-drafted legislative bills ("incentive-based alternatives" to mandatory recycling laws) were actually passed in three states (Colorado, Texas and Vermont) by the end of 1994. According to Linehan, PM promotes the view in state and federal legislatures that "recycling is not the answer to solid waste management." <ref>Linehan, KM [http://legacy.library.ucsf.edu/tid/vko44e00 Washington Outlook for 940000], Tobacco Legacy Library, December 29, 1993</ref>

A 1993 PM Corporate Affairs Presentation also indicates that PM mobilizes Kraft does employees to create fake "grassroots" efforts to fight laws the company doesn't like, like public smoking restrictions. The 47 page presentation, given by PM Vice President of Corporate Affairs [[animal testingEllen Merlo]]to PM suppliers, talks about methods the company uses to defeat clean indoor air laws. Merlo states:

===Animals by species:"Fortunately, numbers & locations (United States)===Sherburne Pet Food Testing Centerwe have good, East Hanoverstrong allies we can depend upon when the going gets tough including...the more than 100, New Jersey000 employees of the various Philip Morris operating companies in the U . S .including Kraft General Foods and Miller Brewing; and you, our major suppliers." <ref>Merlo, E. [http://wwwlegacy.hsuslibrary.orgucsf.edu/animals_in_researchtid/general_information_on_animal_research/research_facilities/kraft-foods-north-america-inc-sherburne-pet-food-testing-center.html Research Facilities: Sherburne Pet Food Testing Centervzq81f00 Remarks by Ellen Merlo, VP, Corporate Affairs, East HanoverPhilip Morris, NJUSA], [[Humane Society of the United States]]Tobacco Legacy Library, January 25, accessed April 20101994</ref> ===Facility information, progress reports & USDA-APHIS reports===For copies of this facility's [[U.S. Department of Agriculture]]-Animal Plant Health Inspection (APHIS) reports, other information and links, see also [http://www.all-creatures.org/saen/res-fr.html Stop Animal Experimentation Now!: Facility Reports and Information]. This site lists each of the 50 states; each state's name links to biomedical research facilities in that state, and to PDF copies of government documents where the facilities must report their animal usage.

* [[Irene Rosenfeld ]] - Chairman & CEO* David Brearton - Executive VP, Operations & Business Services * Timothy McLevish Michael Clarke - EVP Executive VP & CFO <ref>[http://www.hoovers.com/kraft-foods/--ID__103392--/free-co-factsheet.xhtml Company Profile: President, Kraft FoodsEurope* Marc Firestone - Executive VP, Inc.], ''Hoovers'', accessed April 2010</ref>  ===Key executives Corporate & Legal Affairs & 2006 pay===General Counsel*[[Irene B. Rosenfeld]] Sanjay Khosla - Chairman Executive VP & CEO, $6President,430,000Developing Markets*[[James P. Dollive]] Karen May - CFO & Executive VP, $450,000Global Human Resources*[[Richard G. Searer]], Timothy McLevish - Executive VP, $530,000& CFO*[[FranzJean Spence -Josef H. Vogelsang]], Executive VP, Global Supply Chain ===Selected board members===*[[Ajay Banga]] - Chairman Research & CEO, Global Consumer Group, International [[Citigroup]] Inc.Development*[[Louis Camilleri|Louis Carey Camilleri]] - Chairman W. Anthony (Tony) Vernon, Executive VP & CEOPresident, [[Altria Group]], Inc. Kraft Foods North America*[[Mark Ketchum]] Mary Beth West - President Executive VP & Chief Category & CEO, [[Newell Rubbermaid]] Inc. Marketing Officer<ref>[http://www.kraftkraftfoodscompany.com/About/profile/management_teamindex.html#Anchor-Board-14210 Board of Directorsaspx About us: Management Team], KraftFoods, accessed August 2007.January 2011</ref>

* Patricia Callahan, Jeremy Manier, Delroy Alexander, "[http://www.chicagotribune.com/business/chi-0601290254jan29,1,3082179.story?coll=chi-business-hed Where there's smoke, there might be food research, too:] Documents indicate Kraft, Philip Morris shared expertise on how the brain processes tastes, smells"], '' Chicago Tribune'', January 29, 2006

[[Category: Corporations]] [[Category: Food]][[Category:Food industry]] [[Category:Obesity]][[Category:United States]] [[Category:Tobacco documents organizations|Kraft]] [[Category: Animal testing]]