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A 1986 [[Philip Morris]] (PM) marketing presentation about Saudi Arabia describes methods that PM uses to circumvent a total ban on cigarette advertising in Saudi Arabia. The writer begins by saying, "Saudi Arabia provides a striking example of how it is possible to grow volume, market share and income in a market where advertising is completely banned...."
SW: →Circumventing bans on cigarette ads in other countries: delete space
====Circumventing bans on cigarette ads in other countries====
PM used "creative approaches" to get around the ad ban, including strategies such as placing advertisements in "local journals from Pan Arab publications which find their way into Saudi Arabia." PM also "develop[ed] sponsorships in neighboring markets which provide good opportunities for promotion and publicity on TV." PM also teamed with car companies to sponsor motor sports in the Gulf, because "events such as these are widely televised ... Saudi networks cover some directly while neighboring countries cover others." PM also sought to "profit from the Arab interest in motor sports by exhibiting a simulator of a Formula One Marlboro car at this year's motor show in Jeddah. This attracted large crowds."