The NewsMarket has hired [[Warner Communications]] as its PR company. [http://www.primezone.com/newsroom/news.html?d=92775]
==Fake news advice==
In March 2008, The NewsMarket stated it "is seeing certain trends emerge in terms of what content newsrooms – both TV and online are looking for. We expect that in the next six months, demand for these topics will increase dramatically and recommend that PR pros plan accordingly." <ref name="1stQ08">The NewsMarket, "[http://www.prweekus.com/Q1-trends-in-video/article/108331/ Q1 trends in video]," ''PR Week'', March 26, 2008.</ref>
The five hot "fake news" topics for 2008 identified by the firm are: <ref name="1stQ08"/>
*Economic issues, especially "personal finance tips and mortgage advice" for local outlets and "predictions and macro-economic views by industry experts, academics, and CEOs" for national outlets;
*Environmental issues, especially "[[climate change]] and energy," and "companies and organizations ... promoting their '[[Greenwashing|green]]' initiatives";
*[[U.S. presidential election, 2008|U.S. presidential election]], especially "issue-specific video around healthcare, the economy, and education, a great opportunity for companies and special-interest groups who want to tell their side of the story";
*Beijing Olympics Games and [[China]] in general, including "US or European companies and their activities in China"; and
*Emerging world markets, especially "India and China, but also the United Arab Emirates and Russia" and "U.S. companies who produce or sell their products and services in these markets."
==Clients==