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SW: social media buzz
According to the 2004 Green Book produced by the [[Public Relations Society of America]] (PRSA) the company’s services "include: Video News Release/[[B-Roll]] production and distribution; [[Satellite Media Tours]]; Corporate Video; Live Remote Segments; In-studio Interviews; [[Electronic Press Kits]] (EPKs); PSAs; Event Broadcasting; and Webcasting, all of which individually, or in combination, help companies as well as PR firms and their clients achieve their communication goals." (PSA is the acronym for [[Public Service Announcements]]).
==Social Media Buzz==
In July 2008, D S Simon announced a new offering, "Social Media Buzz," which "builds upon its distribution capabilities (online video is distributed with text to broadcast, the Internet, and other outlets) with increased outreach to Web influencers, viral distribution through social networks and other new media, and proprietary Web design, video storage, and metrics reporting," according to ''PR Week''. <ref>Tonya Garcia, "[http://inbrief.prweekblogs.com/2008/07/02/ds-simon-enhances-social-media-offerings/
DS Simon enhances social media offerings], ''PR Week'', July 2, 2008.</ref>
==Video news releases==