WSW has been heavily criticised for its work for the [[Japanese Whaling Association]] and its work for the [[New Zealand]] government-owned logging company [[Timberlands]]. [http://www.corporatewatch.org.uk/profiles/pr_industry/pr2.htm]
==HistoryCampaigns=====Exxon's Earth Day===In September 2004, ''O'Dwyers PR Daily'' reported that Weber Shandwick is "handling the 'greening' of [[ExxonMobil]] Corp. by promoting an alliance forged between the energy giant and [[Earth 911]], a government/private sector entity with the motto of 'making every day Earth Day.'"
[[Peter Gummer]], "The partnership aims to educate consumers about the British chairman importance of Shandwick, is candid about why he started a PR firmrecycling used motor oil. "When I started off ExxonMobil will provide funding for Earth 911 in public relations, it was a business that people went into because they werenreturn for the right to slap the group't good at anything else," he wrotes logo on its Exxon- and Mobil-branded products.While working at a London venture capital firm in Earth 911's public service announcements will feature the Mobil 1 logo and the early 1970s, Gummer observed a parade location of his peers establishing their own businesses and making serious moneyused motor oil collection sites. "So I thought that IEarth 911'd like to start my own business. And as I wasn't very good at anythings corporate partners include [[Hewlett-Packard Company|Hewlett-Packard]], I decided I'd better start a PR firm[[Home Depot]]," he explained. Peter Gummer was knighted in 1996 [[Aluminum Association of America]] and is now known as Lord Chadlington[[Vertex Energy]], a company that recycles petroleum products. " [http://www.prwatchodwyerpr.org/prwissuescom/2000Q1members/shandwick0908exxon.htmlhtm]
In October 1998, Shandwick was bought by the Interpublic Group of Companies, a U.S. firm that also owns the advertising agencies McCann Erickson Worldwide Group, Ammirati Puras Lintas and The Lowe Group. Following the takeover, Shandwick was merged with the Weber Group. The merged companies operated as Weber Shandwick from January 2001. <ref>Gidon Freeman, "[http:===Post-9//www.prweek.com/uk/search/article/110812// Shandwick/Weber in IPG global merger]", ''PR Week'', September 22, 2000. </ref>11 crisis management for American Airlines===
In May On the morning of September 11, 2001, Weber Shandwick won what was reported to be $2 million issues management account with Dairy Management Inc, a trade association, to promote demand for U.S. dairy products. O'Dwyer's PR Daily reported that [[Sara Gavin]] heads the DMI account from Weber Shandwick's Minneapolis Dallas office with support from the of Weber Shandwick's Washington, D.C office. The campaign had been expected to focus on concerns raised by foot-and-mouth and [[mad cow disease]] in Europe. According to the PR trade newsletter, the Holmes Report, DMI's executive vice president one of world’s largest public and industry relations [[Jean Regalie]] said the campaign will be broader than thatagencies, taking mobilized a long term view nationwide network of "public relations professionals to assist the way people look at food." Dairy Management Inc. also has accounts with [[GolinHarris|Golin/HarrisAmerican Airlines]] International and BSMG Worldwide, creator of the ubiquitous "Got Milk?" campaign. [http://www.prwatchcorporate communications department.org/spin/May_2001.html]
"Within minutes of the first terrorist attack involving American Airlines, Weber Shandwick put in motion a national strategic support network, comprising more than 75 Weber Shandwick professionals, to assist American Airlines during this unprecedented crisis situation. Over the following week, the W.S. team worked around the clock on site at the AA corporate headquarters in Fort Worth, Texas, as well as in New York, Washington, D.C., Boston and Los Angeles, providing strategic counsel and tactical support for both internal and external communications. Additionally, the Dallas office of W.S. was staffed 24 hours a day, monitoring breaking national broadcast and online news. Communications specialists in [[crisis management]], consumer relations, internal communications, and government affairs provided support....Externally, AA faced the difficult challenge of controlling what was being said about the airline by unauthorized spokespeople. Flight attendants, pilots – and their unions - along with contracted security firms, airport authorities, government agencies including the [[FBI]], [[FAA]] and National Transportation Safety Board, and local government agencies all issued statements regarding the events. Eyewitnesses, stranded passengers and post-September 11 travelers were also of concern. All of these external groups has an impact on American Airlines’ commnications strategy, requiring that the W.S. team ensure consistent communications with all audiences." [http://66.102.7.104/search?q==Post 9cache:rlJQcvEtgSYJ:www.webershandwick.com/globalnetwork/sub/casestudy.cfm/11 Crisis Management for contentid,1307,cityid,644.html,edit,1+%22involving+American +Airlines,+Weber+Shandwick%22&hl=en&lr=&client=firefox-a&strip=1]
On the morning of September 11===Got milk===In May 2001, Weber Shandwick won what was reported to be $2 million issues management account with Dairy Management Inc, 2001a trade association, to promote demand for U.S. dairy products. ''O'Dwyer's PR Daily'' reported that [[Sara Gavin]] heads the Dallas DMI account from Weber Shandwick's Minneapolis office of with support from the Weber Shandwick's Washington, one D.C office. The campaign had been expected to focus on concerns raised by foot-and-mouth and [[mad cow disease]] in Europe. According to the PR trade newsletter, the Holmes Report, DMI's executive vice president of world’s largest public and industry relations agencies[[Jean Regalie]] said the campaign will be broader than that, mobilized taking a nationwide network long term view of public relations professionals to assist "the way people look at food." Dairy Management Inc. also has accounts with [[American AirlinesGolinHarris|Golin/Harris]] corporate communications departmentInternational and BSMG Worldwide, creator of the ubiquitous "Got Milk?" campaign. [http://www.prwatch.org/spin/May_2001.html]
"Within minutes of the first terrorist attack involving American Airlines, Weber Shandwick put in motion a national strategic support network, comprising more than 75 Weber Shandwick professionals, to assist American Airlines during this unprecedented crisis situation. Over the following week, the W.S. team worked around the clock on site at the AA corporate headquarters in Fort Worth, Texas, as well as in New York, Washington, D.C., Boston and Los Angeles, providing strategic counsel and tactical support for both internal and external communications. Additionally, the Dallas office of W.S. was staffed 24 hours a day, monitoring breaking national broadcast and online news. Communications specialists in [[crisis management]], consumer relations, internal communications, and government affairs provided support....Externally, AA faced the difficult challenge of controlling what was being said about the airline by unauthorized spokespeople. Flight attendants, pilots – and their unions - along with contracted security firms, airport authorities, government agencies including the [[FBI]], [[FAA]] and National Transportation Safety Board, and local government agencies all issued statements regarding the events. Eyewitnesses, stranded passengers and post-September 11 travelers were also of concern. All of these external groups has an impact on American Airlines’ commnications strategy, requiring that the W.S. team ensure consistent communications with all audiences." [http://66.102.7.104/search?q=cache:rlJQcvEtgSYJ:www.webershandwick.com/globalnetwork/sub/casestudy.cfm/contentid,1307,cityid,644.html,edit,1+%22involving+American+Airlines,+Weber+Shandwick%22&hl=en&lrHistory=&client=firefox-a&strip=1]
==Other Campaigns==[[Peter Gummer]], the British chairman of Shandwick, is candid about why he started a PR firm. "When I started off in public relations, it was a business that people went into because they weren't good at anything else," he wrote.
In September 2004While working at a London venture capital firm in the early 1970s, Gummer observed a parade of his peers establishing their own businesses and making serious money. "So I thought that I'd like to start my own business. And as I wasn'Ot very good at anything, I decided I'Dwyers d better start a PR Daily'' reported that Weber Shandwick firm," he explained. Peter Gummer was knighted in 1996 and is "handling the 'greening' of now known as Lord Chadlington. [[ExxonMobil]] Corphttp://www.prwatch. by promoting an alliance forged between the energy giant and Earth 911, a governmentorg/prwissues/2000Q1/private sector entity with the motto of 'making every day Earth Day,'"shandwick. html]
"The partnership aims to educate consumers about In October 1998, Shandwick was bought by the importance Interpublic Group of recycling used motor oilCompanies, a U.S. ExxonMobil will provide funding for Earth 911 in return for firm that also owns the right to slap the group's logo on its Exxon- advertising agencies McCann Erickson Worldwide Group, Ammirati Puras Lintas and Mobil-branded productsThe Lowe Group. Earth 911's public service announcements will feature Following the Mobil 1 logo and takeover, Shandwick was merged with the location of used motor oil collection sitesWeber Group. The merged companies operated as Weber Shandwick from January 2001. Earth 911's corporate partners include [[Hewlett-Packard Company|Hewlett-Packard]]<ref>Gidon Freeman, [[Home Depot]], [[Aluminum Association of America]] and [[Vertex Energy]], a company that recycles petroleum products." [http://www.odwyerprprweek.com/membersuk/0908exxonsearch/article/110812// Shandwick/Weber in IPG global merger]", ''PR Week'', September 22, 2000.htm]</ref>
==Clients==
*[[Colin Byrne]], UK chief executive. Was hired by [[Peter Mandelson]] to work for the UK [[Labour Party]] in 1997. [http://www.money.telegraph.co.uk/money/main.jhtml?xml=/money/2004/09/27/cnlab27.xml&menuId=242&sSheet=/money/2004/09/27/ixfrontcity.html]
==Contact Informationinformation==
919 Third Avenue<br>
New York, NY 10022<br>
Web: http://www.webershandwick.com
==Case Studiesstudies==
*[[Shandwick Works to Save the Fox, Kill the Whale]]
*[[Shandwick's Story: From Good-for-Nothing to Global Threat]]
* Nicky Hager and Bob Burton, ''Secrets and Lies: the anatomy of an anti-environmental PR campaign'', Common Courage Press, Monroe, Maine, 2000.
==Resources=====Related SourceWatch articles=resources==
*[[Colin Byrne]]
*[[Labour Party]]
*[[Weber Shandwick (UK)]]
==External links==
===References===
<references/>
===External LinksArticles===
* The entire edition of ''PR Watch'' of the first quarter of 2000 was devoted to a profile of Shandwick's activities on behalf of the New Zealand government-owned logging company, Timberlands, with a small additional amount of profile material. The edition of ''PR Watch'' is available at http://www.prwatch.org/prwissues/index.html
*Nicky Hager and Bob Burton, "[http://www.prwatch.org/prwissues/2000Q1/shandwick.html Shandwick's Story: From Good-for-Nothing to Global Threat]", ''PR Watch'', First quarter 2000, page 7.