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SW: →No raise for tomato pickers: penny more
CIW previously used similar grassroots pressure tactics to get [[Taco Bell]] / [[Yum! Brands]] to agree to the penny-a-pound increase in 2005, and [[McDonald's]] in 2007. Burger King's refusal to do the same has prompted "Senate labor committee member [[Bernie Sanders]], I-Vt., to call for Senate hearings on farm conditions, tentatively scheduled for next month [April 2008]." <ref name="FtMyers"/>
Burger King director of external communications [[Keva Silversmith]] has said, of the onepenny-pennymore-aper-pound demand: "We have no evidence it will improve the lives of the farm workers. ... For an increase in wages, it will have to be the farm employers who directly influence the farm workers." <ref>Sasha Roe, "[ Activists rally at Burger King locations: Coalitions unite behind farm workers for better wages]," ''The University Daily Kansan'' (University of Kansas), August 24, 2007.</ref>
==Public relations and lobbying==
