Changes

In March 2007, Medialink announced a new project, "[http://www.prnewsonline.com/digitalpr/ The Digital PR Report]," launched jointly with [[PR News]]. A press release described the project as a "one-of-a-kind microsite dedicated to providing PR professionals with communications strategies surrounding Web 2.0, from video-based PR campaigns to leveraging brands within online communities." The release quoted Medialink's senior vice president of corporate communications, [[Mary C. Buhay]], as saying, "As audiences seek more relevance and greater control in their media consumption, Medialink is empowering public relations professionals to appreciate their modern roles as content providers and publishers in a what is rapidly becoming a disintermediated world." <ref>PR News, [http://www.emediawire.com/releases/2007/3/emw511320.htm"PR News and Medialink Launch Digital PR Report Online"], Media Release, March 15, 2007.</ref>