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From 1986 to 1991 Swetonic was Senior Vice-President and director of [[Hill & Knowlton]]'s Division of Scientuific, Technical and Environmental Affairs where he "handled [[crisis management|crisis communications]] for environmentasl health problems for clients in the chemical, mining, plastics, food and cosmetics industries." <ref name="Swetonic chapter"/>(H&K were the main PR company for the tobacco industry, among others).
In 1991 Swetonic joined the [[E. Bruce Harrison Company]] (EBH), which was then the most experienced PR company specializing in countering the environmental movement. EBH had been contracted for decades by the [[Chemical Manufacturer's Manufacturers Association]] to protect their pesticide interests following the publication of [[Rachel Carson]]'s book '[[Silent Spring]]' in 1962, which is credited with having triggered the modern environmental movement.
In the early 1990s, EBH was swallowed up in a series of mergers and, not long after, Swetonic left to become a partner in the New York office of [[The Dilenschneider Group]]'s, which had split off from Hill & Knowlton (H&K). This was at a time when most of the larger PR, advertising and polling companies were involved in mergers, leverage-buy-outs (LBOs), and take-overs, combining eventually into the current three global media conglomerates - [[WPP]], [[Omnicom]], and [[Interpublic Group]]. These three global conglomerates now dominate the misinformation business.
===The Dilenschneider Group===
Switonic became a partner in the Dilenschneider Group in 1996. Bob Dilenschneider had been his superior at Hill & Knowlton in the early days, and had left to set up his own operation. [http://legacy.library.ucsf.edu/tid/icw87d00/pdf]
==Articles and Resources==
