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The tobacco industry viewed these two arguments as distinct threats.
The Social Costs/Social Values Project was created to counter these arguments, to support the view that smoking is a normal behavior, and to elicit the benefits of smoking to society.<ref>[http://legacy.library.ucsf.edu/tid/rda29d00Goals of the Social Costs/Social Values Project]R.J. Reynolds. February 1990. 14 pp. Bates No. 502135910/5923</ref> <ref>[http://legacy.library.ucsf.edu/tid/sfa29e00Social Costs/Social Values Project MWC Letter of 000515 TO You, HC - JMH - AH (CC: HM)] [[Jules M. Hartogh]], PM EEMA; memorandum. May 23, 1980. Philip Morris Bates No. 2501022121/2122</ref>
The Social Costs/Social Values project was carried out through the international tobacco company organization [[ICOSI]], the [[International Committee on Smoking Issues]]. The bulk of the effort was coordinated by the ICOSI subcommittee called the [[Social Acceptability Working Party]], or SAWP.
===References===
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[[Category: Projects & operations]]
