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SW: Corny S. (linked name)
"Doubt is our product, since it is the best means of competing with the 'body of fact' [linking smoking with disease] that exists in the mind of the general public. It is also the means of establishing a controversy...if we are successful in establishing a controversy at the public level, there is an opportunity to put across the real facts about smoking and health."
An educated guess is that this document was authored by [[Robert A. Pittman]], Senior Brand Marketing Supervisor at B&W from 1968-70, with help from B&W marketing executives [[John Blaylock]], [[Charles I. McCarty]] and [[Corny S. Muije]]. This assumption is based on a memo ordering the project written by [[John W. Burgard]], Executive Vice President of Sales and Public Relations at B&W in 1969. This memo has a Bates number adjacent to the "Smoking and Health Proposal" (Bates Number: 690010960/0961 URL: http://legacy.library.ucsf.edu/tid/sgy93f00)
The objectives of the proposal (found in another adjacent document) are remarkable for the callous attitude towards public health and the tragedy upon humanity that they represent:
