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[Taken from Starting Bates Number: 690010962, URL: http://legacy.library.ucsf.edu/tid/tgy93f00)
Title: Smoking and Health Proposal <br> Date: 1969<br>Type: Speech, presentation; meeting materials <br> Bates No. 690010951/0959 <br>Collection: Brown & Williamson<br>Pages: 9<br>URL: http://legacy.library.ucsf.edu/tid/rgy93f00
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NOTES:
The ads discussed in these documents were in fact developed. They were ads for KOOL cigarettes that contained editorial text about smoking and disease. The ads were called "Adios II with Side Copy" and "Adios II with Bottom Copy." Documents show B&W did extensive copy testing of these ads with focus groups:
Title: KOOL print advertisements, "Adios II with Side Copy" "Adios II with Bottom Copy" Report B+W-69-22 Extended Service <br>
URL: http://legacy.library.ucsf.edu/tid/enm40f00<br>
Title: KOOL Print Advertisements "Adios II with Side Copy" "Adios II with Bottom Copy" Report B&W-69-22 Extended Service<br>Document Date: 1969 (month, year unavailable)<br>Document Type: Marketing report, chart, questionnaire, report.<br>Bates Number: 689016814/6922<br>Page Count: 109<br>Collection: Brown & Williamson<br>
URL: http://legacy.library.ucsf.edu/tid/wxm40f00
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