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===Articles In Academic Journals===
* John Reast and Anna Carson, "[http://www.warc.com/fulltext/ijoa/14265.htm UK Physicians attitudes towards direct to consumer advertising of prescription drugs: An exploratory analysis]", International Journal of Advertising, 19, 200, pages 397-415.* Les Toop and Dee Mangin, [http://www.bmj.com/cgi/content/full/335/7622/694 "Direct to consumer advertising: Industry funded patient information and the slippery slope to New Zealand"], ''British Medical Journal'', Volume 335, October 6, 2007, pp.694-695 (Sub req'd).
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