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SW: →Do ANR's Work in the Biggest Markets?: Fixed Link
A <i>PR Week</i> magazine "Toolbox Report" from August 20, 2007 addressed this issue in an interview with [[Strauss Radio Strategies, Inc.]]: Typically, if you are trying to reach listeners of major-market radio stations, ANRs are not the proper news vehicle, says Richard Strauss, president of Strauss Radio Strategies.
Most major-market stations - with the exception of some specialty-radio outlets (i.e. African-American, Spanish-language, etc.) - will not accept ANRs as a general rule, no matter how compelling the topic may be, he notes. [[Radio Media Tours]] are a more effective way to reach top-ranked and top-market radio stations.
That said, if there is a desire to reach these stations, it is possible to do so through "guaranteed placement." This is a situation where a PR firm or entity establishes an official relationship with a national radio network for distributing ANRs to its affiliates - some of which may be located in major markets.
