17
edits
Changes
m
SW: →"Do ANR's Work"?: Biggest Markets
On its website, [[KEF Media Associates]] boasts that it can produce an ANR and "then '''guarantee''' it airs on hundreds of radio stations across the country". [http://www.kefmedia.org] (Emphasis in original).
=="Do ANR's Workin the Biggest Markets?"?==
A <i>PR Week</i> magazine "Toolbox Report" from August 20, 2007 addressed this issue in an interview with [[Strauss Radio Strategies, Inc.]]: Typically, if you are trying to reach listeners of major-market radio stations, ANRs are not the proper news vehicle, says Richard Strauss, president of Strauss Radio Strategies.