16,063
edits
Changes
Jump to navigation
Jump to search
To further narrow your search, when you get to the Legacy Tobacco Documents Library, add quotation marks around the words "Project Brass" before clicking the "Search" button.
SW: added related docs
==Leo Burnett's Plan==
On March 23, 1993 [[Leo Burnett Worldwide]] presented PM with a proposal titled ''Project Brass: A Plan of Action for the ETS Issue'', which reveals the potency of the threat the ETS issue posed to the tobacco industry. Burnett states,
Strategies Burnett designed to help PM fight the ETS issue were to 1) broaden the ETS issue to encompass ''total'' indoor air quality (thus deflecting attention away from the ETS issue), 2) use "credible third parties" to help the company fight public health measures, and 3) to "create a sense of doubt about the EPA ETS report". <ref>[[Leo Burnett Worldwide]], "[http://legacy.library.ucsf.edu/tid/gin58e00 Project Brass: A Plan of Action for the ETS Issue]", March 23, 1993, p.30.</ref>
PM did in fact employ, and in 2007 continues to employ, many of the strategies Burnett first proposed in 1993. For example, PM continues to "frame the issue as a bigger one that just ETS" by claiming ventilation is the best solution to secondhand smoke when . In fact, eliminating smoking indoors is the simplest, most effective and inexpensive way to deal with problems caused by secondhand smoke. On Still, on its website PM USA states:
:In indoor public places where smoking is permitted, business owners should have the flexibility to decide how best to address the preferences of non-smokers and smokers through separation, separate rooms and/or high quality ventilation.<ref>Philip Morris USA, "[http://www.philipmorrisusa.com/en/legislation_regulation/smoking_restrictions.asp Legislation & Regulation: Smoking Restrictions]", accessed June 2007. </ref>
<references/>
==Related tobacco industry documents==*[http://legacy.library.ucsf.edu/tid/uvs95e00 Letter April 1993 letter from D. Porter to Jim Boland at PM] about moving forward with Project Brass*[http://legacy.library.ucsf.edu/tid/wzw58e00 1993 letter from D. Porter at Leo Burnett to [[Jim Boland]] at Philip Morris discussing moving project ] regarding Project Brass forward]ads
[[Category:Tobacco]][[Category:front groups]][[Category:Secondhand smoke]]
<tdo>search_term=Project Brass</tdo>
