'''Project Brass''' was a 1993 [[Philip Morris]] (PM) project designed to confuse the public regarding the health dangers of exposure to secondhand smoke, and to minimize the damage that the secondhand smoke issue was causing the tobacco industry. Project Brass was PM's response to the report Risk Assessment issued on January 7, 1993 by the [[U.S. Environmental Protection Agency]] that classified secondhand tobacco smoke (also known as environmental tobacco smoke or ETS) as a Group A Human Carcinogen, the same rating the agency gives to asbestos, radon gas and vinyl chloride. On March 23, 1993 the PR company [[Leo Burnett Worldwide]] presented PM with a proposal titled ''Project Brass: A Plan of Action for the ETS Issue'', which reveals the potency of the threat the ETS issue posed to the tobacco industry. The report states,
<blockquote><b>"For the first time, [EPA] report provides alleged proof of link between ETS and cancer...Shifts argument from 'personal choice' to 'smoking is unhealthy for everyone'...Arms antis with scientific proof to go to OSHA...Fuels emotional hysteria of antis...Will likely accelerate efforts to prohibit/restrict smoking further...Alters image of smoker [from] 'Bad for him/her,' to 'smoker is bad for all of us.'...Puts further pressure on volume/revenue/profit trends."</b></blockquote>